Second Nature

On this week’s episode, we speak with an athlete who developed a brand and content empire that is taking the multisport world by storm. It’s called That Triathlon Life and Eric Lagerstrom is the man behind the brand, the camera, and when you can’t find him there, he’s likely on a podium somewhere. Eric’s partner Paula Findlay is instrumental in the brand as well, not only on camera, but guiding the development and decision making progress as they collectively build one of the most sought after brands in the triathlon world. She’s absolutely crushing the T100 series at the moment, too, and in this discussion we talk about how the two of them balance training, race schedules, content calendars and brand building. That Triathlon Life is arguably one of the biggest brands in the triathlon industry, and it’s rooted in Eric and Paula’s focus on authenticity and building the things that he wants to see.   That Triathlon Life: http://www.thattriathlonlife.com YouTube: https://www.youtube.com/@ThatTriathlonLife Podcast: https://open.spotify.com/show/1r0C4LWhFsfHI6bmy7HzsJ?si=909c12ec345e426f Eric Lagerstrom: https://www.instagram.com/eric_lagerstrom/    Brett Rheeder "Circles" - https://www.youtube.com/watch?v=l45EIjAAGYE   LeBron James x Canyon - https://www.canyon.com/en-us/lebron-james/

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.   In this week's episode we catch up on our recent projects for Freetrail and Super Rider. Then we debrief on episode #15 with Kyle Siegel, exploring some takeaways from Raide Research's strategy. Then we talk about Bandit Running's recent brand activation around the US Olympic Trials and finish with Brand Product Content.   Links: FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER Setting the Table Freetrail bucket hat

In this episode, we dive deep with the founder of Raide Research, a new brand in the outdoor space. Kyle Siegel has a wide-ranging resume from Space X to Snapchat to North Face and DB. He breaks down everything it took to get Raide off the ground - and where he's going to go with it now that he's got things in motion. A big thank you to Kyle for willing to break down all the hard lessons he's learned so far on his journey. For many of us in the outdoor industry (and those wanting to join), the dream of starting a brand is a constant theme - and Kyle shares the realities of chasing this dream, and all the "fun" that comes with it. Raide Research: www.raideresearch.com   Kyle's BPC: Liquid Death is giving away a fighter jet - https://liquiddeath.com/pages/winajet   The Pepsi / Jet Fighter documentary: https://www.youtube.com/watch?v=lzS8BQBcAu4   Aaron's BPC: Yuka app - htpps://yuka.io/en Rebranding PopTarts: https://www.instagram.com/p/C33eXhQx9a7/ Sign up for our newsletter: http://www.secondnature.media

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.   In this week's episode we explore the theme of athletes who have transcended their sports. We talk about Shaun White's recent announcement of a new winter sports league, Michael Johnson's Grand Slam Track, and Nyjah Huston's impact on skateboarding.    Links: FOLLOW OUR LINKEDIN PAGE FOLLOW US ON INSTAGRAM SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.   In this week's episode we talk about the UCI World Cup, Red Bull Rampage, Unbound Gravel, and the rise of disruptor brands. As usual, we finish with Brand, Product, Content (BPC).   Links: SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER Commencal Bikes XGames Real MTB Speedland Footwear

If you've listened to or watched any trail running content in the past few years, there's roughly a one in three chance that Ryan Thrower had something to do with it. In this episode of Second Nature, we talk about how he got into the outdoor industry as a founding member of the Freetrail media empire, and how developing a durable skill like photography and videography helped open some big doors along the way.   Ryan's BPC:  @JomboyMedia   -  @TalkinBaseball      Aaron's BPC:  @digspaghetti  video breakdown of Make It Count: https://www.youtube.com/watch?v=BYE4Xq_-kY0   Here's the link to the original  @casey  Make It Count video if you haven't seen it: https://www.youtube.com/watch?v=WxfZkMm3wcg   Sign up for our newsletter: http://www.secondnature.media Hit us up on Instagram: http://www.instagram.com/secondnature.media   Youtube: https://www.youtube.com/watch?v=MSXVbGBLcdA

"If you want to have an incredible event experience, go to an event run by an athlete." That was the advice that Rebecca Rusch offered up in Episode 9 of Second Nature, so on this episode, we're speaking with trail running legend Tim Tollefson about mammoth trailfest. As an athlete, he's built this event from scratch, and now he's here to share everything he's learned - which would apply to anyone trying to start their own event, no matter the sport. mammoth trailfest.: https://www.mammothtrailfest.com/ Tim's BPC: https://www.instagram.com/p/C7MrwPuxQFU/?igsh=MTc4MmM1YmI2Ng== Aaron's BPC: https://content.rapha.cc/us/en/story/laels-ride-around-the-world Check out Lael Wilcox: https://www.instagram.com/laelwilcox/   Sign up for our newsletter: http://www.secondnature.media Follow us on Instagram: http://www.instagram.com/secondnature.media  

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.   In this week's episode we talk about Aaron's podcast with Rebecca Rusch and some of the top takeaways, Freetrail's launch of TrailCon last week, audience led products with athletes and influencers, Camp Strava, and finish with Brand, Product, Content (BPC).   Links: SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER TrailCon Follow @kweinbydesign

Rebecca Rusch is a legend in the outdoor industry. She has conquered and become world champion in multiple outdoor and endurance sports as an athlete, and along the way has blazed a meaningful trail for athletes who aspire to follow her footsteps with their own careers, businesses, events, charities, speaking engagements and Emmy award-winning films.    In this episode, Rebecca opens up about her journey, the lessons she's learned along the way, and gives us a glimpse into what's on the horizon. I had the pleasure of working with Rebecca as her Athlete Marketing Manager during our time together at Red Bull, and it has been fascinating to watch her career develop over the years.   This week's Brand, Product, Content: - Rebecca: The Outside Festival - Aaron: The Best Marketing Strategy Ever   Follow Rebecca Rebecca's Private Idaho Gravel Event Blood Road Film Second Nature Instagram Second Nature Newsletter

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.   In this week's episode we talk about Aaron's trip to Europe, where he collected his YouTube silver play button, fatherhood's impact on career, Andre Agassi's book and athlete retirement, the Director of Performance Outdoor job at On running, and finished with Brand/Product/Content (BPC).   Links: SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER Andre Agassi's book Open Director Product Strategy Performance Outdoor Citymapper App Malbon Golf The Golfer's Journal Podcast with Stephen Malbon