Brand vs Performance Marketing

Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands.

Show Notes:

For The Long Run - Jonathan Levitt's Podcast: https://forthelong.run/

Zach Miller: https://www.instagram.com/zachmiller38/

Mario Fraioli: https://themorningshakeout.com/

ROI vs ROAS: https://www.indeed.com/career-advice/career-development/roas-vs-roi

For The Long Run Trailer: https://www.youtube.com/watch?v=l1c6G6cJuT0

BPC:

Boulderthon: https://www.boulderthon.org/

KetoneIQ: http://www.ketone.com/freetrail30 (30% off)

My First Million Podcast: https://www.mfmpod.com/

The Devil's Climb: https://www.youtube.com/watch?v=XD_PZVMuJy8

Leatherman: https://amzn.to/4dKgeWV

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media