
Brand vs Performance Marketing
Second Nature
00:00
Valuing Partnerships in Sports Marketing
This chapter explores the strategic importance of creating value through partnerships in sports, differentiating between performance and brand marketing. It emphasizes the evolving role of athletes as storytellers and content creators, advocating for a balance between athletic achievements and media engagement. The discussion highlights the need for understanding brand goals and KPIs to foster successful collaborations that drive financial success and brand loyalty.
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