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Brand vs Performance Marketing

Second Nature

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Building Community Through Endurance Sports

This chapter focuses on the potential for community-driven local meetups in the endurance sports sector, inspired by successful networking tactics from business podcasts. It emphasizes the uniqueness of their podcast in offering engagement opportunities and explores monetization strategies that integrate community interaction and premium content. The chapter also discusses the nuances of pitching partnerships with brands, highlighting the importance of aligning audience traits with brand goals and understanding marketing success metrics.

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