Second Nature

Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, and in this podcast we learned more about their other recent product line expansion: bone-conducting headphones. Show Notes: Jake Largess: https://www.linkedin.com/in/jake-largess-6840a717/ Suunto: https://www.suunto.com/ Simon Dumont: https://www.instagram.com/simondumont/ Suunto Headphones: https://us.suunto.com/pages/bone-conduction-headphones Courtney's Signature Watch: https://us.suunto.com/products/suunto-race-s-titanium-courtney Tailwind: https://tailwindnutrition.com/ SunGod: https://www.sungod.co/ Salomon Courtney Signature Shoes: https://www.salomon.com/en-us/product/s-lab-genesis-limited-courtney-edition-2-li8326/L47829400 Abby Hall: https://www.instagram.com/abby.k.hall/ Vertical 2 Watch: https://us.suunto.com/products/suunto-vertical-2-all-black BPC - Brand, Product, Content: Suunto: https://us.suunto.com/ Vessi - Waterproof Shoes: https://vessi.com/ The Row: https://www.therow.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since the last time we had Kyle on the podcast. Show Notes: Kyle Siegel: https://www.linkedin.com/in/kyle-siegel/ Raide: https://raideresearch.com/ Original Second Nature x Raide pod: https://www.youtube.com/watch?v=mAYD20ZXJOM Interval (Shop): https://intervalrunning.co.uk/ Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Original Second Nature x Spencer pod: https://www.youtube.com/watch?v=vQVLRsmUqbs Mali Noyes: https://www.instagram.com/malinoyes/ BPC - Brand, Product, Content: Ex-officio Everyday Boxer: https://amzn.to/475dVMO TNF Advanced Mountain Kit: https://www.thenorthface.com/en-us/collections/advanced-mountain-kit Colin + Samir Podcast: https://www.youtube.com/watch?v=hbZbPHjE8NE Mill Valley Pasta Company: https://millvalleypasta.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more importantly, where it's headed. They are launching something new at this year's event, and we've got the exclusive on that announcement. Show Notes: Outdoor Media Summit: https://outdoormediasummit.com/ Yoon Kim: https://www.linkedin.com/in/yoon-kim-5027b214/ Kenji Haroutunian: https://www.kenjiconsults.com/ Colin + Samir Episode: https://www.youtube.com/watch?v=hbZbPHjE8NE Erica Zazo: https://www.linkedin.com/in/ericazazo/ Outdoor ECom: https://outdoorecom.com/ Startup Junkie: https://startupjunkie.org/ Global Cycling Accelerator: https://cyclingaccelerator.com/ Stephen Regenold - Founder of Gear Junkie: https://www.instagram.com/stephenregenold/?hl=en NPS: https://en.wikipedia.org/wiki/Net_promoter_score BPC - Brand, Product, Content: Livsn T-shirts: https://www.livsndesigns.com/products/pack-shirt Yoshino Power Station: https://yoshinopower.com/products/b2000-solid-state-portable-power-station FlyLow Homegrown (Book): https://flylowgear.com/collections/all/products/homegrown-the-flylow-story Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility of the design. Show Notes: Gnara: https://gnara.com/ I Fund Women: https://www.ifundwomen.com/ KRDG Law - Ian Gates: https://krdglaw.com/staff/ian-gates/ Livsn Collab: https://gnara.com/collections/gnaraproducts/products/womens-ecotrek-overalls Burton Collab: https://gnara.com/collections/gnaraproducts/products/burton-bib-bundle Boulder Pop-Up: https://gnara.com/pages/gnara-boulder-pop-up WeFunder Campaign: https://wefunder.com/ E-mail Gnara: gg@gnara.com BPC - Brand, Product, Content: American Symphony: https://www.netflix.com/title/81728930 Book of Alchemy: https://amzn.to/48Jmr6z Link In Bio (Newsletter): https://www.milkkarten.net/ Matt Trappe x Skratch: https://www.youtube.com/watch?v=MIgXD--K0hI Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future. Show Notes: Breakfast Club: https://breakfastclubatx.com/ Grant Rogers: https://www.instagram.com/grantrogers/ Jordie Ammons: https://www.instagram.com/jordieammons/ Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx Tour Das Hügal: https://dashugel.bike/ Case Of The Mondays: https://www.caseofthemondays.cc/ BPC - Brand, Product, Content: Maurten: https://www.maurten.com/ Vada: https://vadajewelry.com/ Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/ Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak. East Peak: https://www.runeastpeak.com/ Paulius Dragunas: https://www.linkedin.com/in/pdragunas/ SF Running Company: https://www.sfrunco.com/ Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana Aaron Kubala: https://www.instagram.com/aaronkubala/ BPC - Brand, Product, Content: On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK Stillness Is The Key (Book): https://amzn.to/4pshepw Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there. Show Notes: Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180 For The Long Run Podcast: https://forthelong.run/ Long Run Labs: https://longrunlabs.substack.com/ Sponsorable: https://sponsorable.com/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Superfiliate: https://www.superfiliate.com/ Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod Ketone IQ (Jonathan's link): http://ketone.com/FTLR Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM Eternal: https://eternal.co/ Wild Poppy Consulting: https://www.wildpoppycreativeco.com/ BPC - Brand, Product, Content: PACT: https://pactoutdoors.com/ Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005 Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at Backbone. With the long view of the highs and lows of the industry, Greg has plenty to share in this discussion, both where we've been - and what the future may hold. Show Notes: Greg Williams: https://www.linkedin.com/in/greg-williams-3ab5958/ Backbone Media: https://www.backbone.media/ Philadelphia Rock Gym: https://philarockgym.com/ Climbing Magazine: https://www.climbing.com/ Enormocast (Climbing Podcast): https://enormocast.com/ YETI - Camino Bag: https://www.yeti.com/bags/tote-bags/camino-35.html Penn Newhard: https://www.linkedin.com/in/penn-newhard-b363755/ Nate Simmons: https://www.linkedin.com/in/nate-simmons-21a5846/ Range (Book): https://amzn.to/4g7bddD Andy Ralston Article on Backbone's Blog: https://www.backbone.media/insights/why-leading-brands-come-to-backbone-for-marketing BPC - Brand, Product, Content: Rucking - 5.11: https://www.511tactical.com/ Hyperwear Weighted Vest: https://amzn.to/4mPaD74 Hard MTB League: https://www.hardmtbleague.com/ The Knowledge Podcast - Ryan Petersen: https://podcasts.apple.com/us/podcast/ryan-petersen-how-to-build-a-global-logistics-engine/id990149481?i=1000720673515 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we cover the lessons learned from both sides of his experience over the course of his career. Show Notes: Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/ Rapha: https://www.rapha.cc/ Rouleur Magazine: https://www.rouleur.cc/ Slate Olson: https://www.linkedin.com/in/slate-olson-bb21171/ Chris Froome: https://www.instagram.com/chrisfroome/ Smith Optics: https://www.smithoptics.com/ The Athletic: https://www.theathleticcommunity.com/ Julie Krasniak: https://www.linkedin.com/in/juliekrasniak/ Tracksmith: https://www.tracksmith.com/ Bandit: https://banditrunning.com/ Pas Normal: https://pasnormalstudios.com/ BPC - Brand, Product, Content: Vollebak: https://vollebak.com/ Pelotan: https://pelotan.cc/ Rapha Films "Gravity": https://www.youtube.com/watch?v=FXjQZcc_D8E Outdoor Brand Camp: https://www.outdoorbrandcamp.com John John Florence x Rich Roll: https://www.richroll.com/podcast/john-john-florence-921/ How Long Gone Podcast: https://howlonggone.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

It's been a hectic summer to say the least, but Dylan and Aaron have found time to catch up and run through the latest and greatest hits in the outdoor industry. In this episode, Dylan takes the reins with a full docket of topics that he's been wanting to cover on the pod. Show Notes: Eat My Words (Agency): https://eatmywords.com/ Hello My Name Is Awesome (Book): https://amzn.to/45vKp1O YaBoyScottJurek: https://www.instagram.com/yaboyscottjurek/ Tracksmith: https://www.tracksmith.com/ Tracksmith Instagram Post: https://www.instagram.com/p/DNOHwmwtFaM/ Matt Trappe Article: https://substack.com/home/post/p-170404996 Bandit: https://banditrunning.com/ Kate - Leadville: https://www.instagram.com/reel/DNLyQWsxvsI/ Golden Trail World Series: https://goldentrailseries.com/ Pablo Torre Finds Out: https://www.youtube.com/@PabloTorreFindsOut Meadowlark Media: https://www.meadowlark-media.com/ BPC - Brand, Product, Content: Path Projects: https://pathprojects.com/ The Extramilest Podcast: https://podcasts.apple.com/us/podcast/the-extramilest-podcast/id1272025702 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia