Behind The Brand: Canyon Bicycles

It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable.

Show Notes:

Ben Coates: https://www.linkedin.com/in/ben-coates-669997a/

Canyon Bicycles: https://www.canyon.com/en-us/

Professor Galloway: https://www.profgalloway.com/

John Burke: https://www.instagram.com/jbtrek08/

Travis Campbell - Eagle Peak: https://www.linkedin.com/in/straviscampbell/

The Noto Group: https://www.notogroup.com/

The First 90 Days (Book): https://amzn.to/4r6NUpt

People For Bikes: https://www.peopleforbikes.org/

LeBron James x Canyon: https://www.pinkbike.com/news/video-lebron-james-and-canyon-bicycles-partner-to-inspire-a-new-generation-of-riders.html

BPC - Brand, Product, Content:

Sage Flyrod: https://farbank.com/pages/sage

The Science Of Scaling (Book): https://amzn.to/4r6MviC

Mountains Of The Moon (Trailer): https://www.youtube.com/watch?v=LlY-gn7yVyM

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia