How The Outdoor Industry's Top Agent Is Redefining Partnerships

Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs.

Show Notes:

Jonathan Retseck: https://www.linkedin.com/in/jonathanretseck/

RXR Sports: https://www.rxrsports.com/

Jimmy Chin: https://www.instagram.com/jimmychin/

Meru (Film): https://www.merufilm.com/

Free Solo (Film): https://films.nationalgeographic.com/free-solo

Kate Courtney: https://www.instagram.com/kateplusfate

She Sends Racing: https://www.shesends.it/

RXR Speakers: https://www.rxrsports.com/live

Voicing Change Media: https://www.voicingchange.media/

BPC: Brand, Product, Content

Shane Parrish - The Knowledge Project: https://www.youtube.com/@tkppodcast

Farnum Street: https://fs.blog/newsletter/

Clear Thinking (Book): https://fs.blog/clear/

Small Brand Mentality (Channel): https://smallbrandmentality.substack.com/

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