Second Nature The Strategy Behind The Best Brands Using Social Media
Feb 25, 2025
Darren Rayner, Founder and Head of Creative at Magnafire, specializes in crafting compelling content for leading brands like Red Bull and Arc'teryx. He discusses the transformation toward short-form media, stressing the blend of creativity and strategy necessary for success. The conversation highlights the importance of understanding platform dynamics, producing both 'hero content' and 'shoulder assets,' and adapting storytelling techniques. Rayner also shares insights on the thrill of producing high-adrenaline projects and the evolution of brand identity in athlete marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Evolving Strategies in Social Media Content Creation
01:58 • 19min
Navigating Social Media Marketing Dynamics
21:00 • 19min
Capturing Adrenaline: A Film Project in Quebec City
39:51 • 2min
Adapting Content for Social Media
41:40 • 12min
Redefining Footwear and Creative Boundaries
53:39 • 6min
Navigating Brand Identity and Athlete Influence
59:20 • 3min