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Darren Rayner
Founder and Head of Creative at Magnafire, a creative agency producing content for major brands. Expert in brand social media strategy and short-form content creation.
Best podcasts with Darren Rayner
Ranked by the Snipd community
Feb 25, 2025
• 1h 3min
The Strategy Behind The Best Brands Using Social Media
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Darren Rayner, Founder and Head of Creative at Magnafire, specializes in crafting compelling content for leading brands like Red Bull and Arc'teryx. He discusses the transformation toward short-form media, stressing the blend of creativity and strategy necessary for success. The conversation highlights the importance of understanding platform dynamics, producing both 'hero content' and 'shoulder assets,' and adapting storytelling techniques. Rayner also shares insights on the thrill of producing high-adrenaline projects and the evolution of brand identity in athlete marketing.
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