Second Nature

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Research: https://raideresearch.com/ Garmin Enduro 3: https://www.garmin.com/en-US/p/851039 DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3 Deathgrip 2 Film: https://www.deathgrip2movie.com/ Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4 Berm Peak: https://bermpeak.substack.com/ Katie Schide: https://www.instagram.com/katieschide/ Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg Hoffman Process: https://www.hoffmaninstitute.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful. Show Notes: John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/ Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/ Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/ San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/ SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw BPC: Trail Karma (desktop version only): https://www.trailforks.com The War Of Art (book): https://amzn.to/3BVzvYq Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https://www.stephenholmberg.com/ Auteur Sportif: https://auteursportif.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Futurist Project is an outdoor industry leadership academy that is currently accepting applications for their upcoming class. Thirty people who represent the future of the outdoor industry will be accepted to the sixth month program that includes in person, virtual and mentor-based training and support. On the podcast, Sablle Stahl and Vince Mazzuca share the details about The Futurist Academy, the application process, and what the attendees can expect. Show Notes: Sablle Stahl: https://www.linkedin.com/in/sablle/ Vince Mazzuca: https://www.linkedin.com/in/vince-mazzuca-58b14a1a/ The Futurist Project: https://thefuturistproject.com/ APPLY For The Futurist Project: https://thefuturistproject.com/pages/apply Skip Yowell: https://www.outinunder.com/content/trailblazer-skip-yowell Great Basin National Park Foundation: https://www.greatbasinfoundation.org/ Runners for Public Lands: https://runnersforpubliclands.org/ Nakoa Adventures: https://nakoaadventure.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Any elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athletes and partners for mega athletes like Lionel Sanders and Taylor Knibb, to name a few. Show Notes: Pat Lemieux: https://www.linkedin.com/in/patrick-lemieux-5a9aa91a6/ Lemieux Group: https://www.lemieux.group/ Lionel Sanders: https://www.lionelsanders.com/ Taylor Knibb: https://www.instagram.com/taylorknibb/ Kat Matthews: https://www.katrinamatthewstri.com/ Tom Pidcock Deal: https://www.cyclingnews.com/news/tom-pidcock-to-ride-a-pinarello-in-off-road-racing-but-use-a-scott-on-the-road-with-q365/ Andrew McQuaid (Agent): https://www.trinitysportsmanagement.com/andrew-mcquaid Gravel World Champs: https://ucigravelworldseries.com/en/world-championships/ T100 Series: https://t100triathlon.com/ Michael Moritz: https://www.forbes.com/profile/michael-moritz/ Chris Voss - Never Split The Difference (Book): https://amzn.to/3VHxLZu BPC: Athletic Brewing: https://athleticbrewing.com/ Pro Tri News (podcast): https://protrinews.buzzsprout.com/ Aaron's SF Tourism Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava.     Show Notes:     Zip on LinkedIn: https://www.linkedin.com/in/zipporah-allen-6282721/     Strava: https://www.strava.com     Strava Year In Sport: https://press.strava.com/articles/strava-releases-annual-year-in-sport-trend     Larissa Rivers: https://www.linkedin.com/in/larissarivers/     Strava Partners: https://partners.strava.com/     VeloViewer: https://veloviewer.com/     LaCol Cycling: https://lecol.cc/pages/le-col-tour-strava-challenge     Athlete Intelligence: https://support.strava.com/hc/en-us/articles/26786795557005-Athlete-Intelligence-on-Strava-Beta     Taco Bell Marathon: https://www.sfgate.com/local/article/san-francisco-taco-bell-marathon-19652016.php     Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media      Meet us on Slack: https://www.launchpass.com/second-nature      Follow us on Instagram: https://www.instagram.com/secondnature.media      Subscribe to our newsletter: https://www.secondnature.media      Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Kevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business.     Show Notes:     Speedland: https://www.runspeedland.com/     The Running Event: https://www.therunningevent.com/     Birkenstock Speedlands: https://www.instagram.com/p/C3seRioLqy3/     Everyone makes everything: https://www.hereandthere.club/post/everyone-makes-everything     Under Armour x Speedland Collab (Infinite Mega): https://meta-endurance.com/under-armour-2025-line-up-preview/     TNF x Skims: https://skims.com/pages/the-north-face-x-skims     Safe Notes: https://www.angellist.com/learn/safe-note     Freetrail: https://freetrail.com/     Topher Gaylord: https://www.linkedin.com/in/tophergaylord/     RX:FPY: https://run.outsideonline.com/gear/a-sneak-peek-at-the-hottest-running-shoes-coming-out-in-2025/     Don Reichelt: https://www.runspeedland.com/blogs/athletes/meet-don-reichelt-speedland-athlete     Gear Junkie Best In Show: https://gearjunkie.com/footwear/running-footwear/best-in-show-running-event-2024     Freetrail x Speedland Pod (2022): https://podcasts.apple.com/us/podcast/speedland-my-new-footwear-sponsor/id1492327668?i=1000547669554      Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media      Meet us on Slack: https://www.launchpass.com/second-nature      Follow us on Instagram: https://www.instagram.com/secondnature.media      Subscribe to our newsletter: https://www.secondnature.media      Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Stu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views) and plenty more.  Show Notes: Stu Thomson: https://www.linkedin.com/in/stuthomson/ Cut Media: https://cutmedia.com/ Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o Dave Sowerby: https://www.instagram.com/davesowerby/ Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ Drive to Survive: https://www.netflix.com/title/80204890 Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k World’s Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts Screen Scotland: https://www.screen.scot/ The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA   BPC:  Grand Slam Track: https://cutmedia.com/work/grand-slam-track Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships.     Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/   KOA: https://koa.com/   Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/   Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/   Hest: https://hest.com/   Sensible Weather: https://www.sensibleweather.com/   USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/   Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en     BPC: Brand - Hest: https://hest.com/   Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner   Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV   Prenuvo Scan: http://www.prenuvo.com       Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it.   Mel Strong: https://www.linkedin.com/in/melanie-strong/   Nike SB: https://www.nike.com/skateboarding   Sandy Bodecker: https://www.sneakerfreaker.com/news/r-i-p-the-godfather-of-nike-sb-sandy-bodecker/   Breaking 2 Project: https://www.nike.com/gb/running/breaking2   Joan Benoit Samuelson: https://www.instagram.com/joanbenoitsamuelson/   Next Ventures: https://www.nextventures.com/   Oura x Dexcom News: https://techcrunch.com/2024/11/19/oura-valued-at-5b-following-deal-with-medical-device-firm-dexcom/   Oura Ring: https://ouraring.com/   Swimming With Allocators: https://swimmingwithallocators.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia