Behind The Business: The Running Event and Switchback

Christina Henderson, the director of both The Running Event and Switchback, joins Second Nature to talk about the behind the scenes of two important events in the outdoor industry. As a 10-year veteran of TRE, she shares stories and details about the event - as well as the future of Switchback, a show that is focused on the outdoor industry (running and beyond) that is launching as a standalone event this June in Nashville.

Show Notes:

Christina Henderson: https://www.linkedin.com/in/christina-henderson-7b58b561/

Switchback: https://www.switchbackevent.com/

The Running Event: https://www.therunningevent.com/

OIA: https://outdoorindustry.org/

Diversified: https://www.divcom.com/

BPC - Brand, Product, Content:

Untamed (book): https://amzn.to/3EloAZi

The Speed Project: https://www.instagram.com/thespeedproject/

Tommie Runz: https://www.tommierunz.com/

Inside Tracker: https://www.insidetracker.com/

The Art of Gathering (book): https://amzn.to/42ntjBK

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