Daniel Marrett is the global Director of Marketing and Strategy at Ciele, and has been with the brand for nearly six years as they've gone through every iteration to arrive at this point. During the conversation, we learn the origin of the name, dig into the expansion beyond hats, and go deep on what it truly means to collaborate as a brand.

Show Notes:

Daniel Marrett: https://www.linkedin.com/in/dmarrett/

Ciele: https://cieleathletics.com/

Aaron's new pants: https://cieleathletics.com/products/u-evdpant-bluebird

BPC:

Raide LF 2L: https://raideresearch.com/collections/trail-shop-all

Nick Denton - Semafor podcast: https://podcasts.apple.com/gb/podcast/nick-dentons-surprising-return-courtesy-of-elon-musk/id1746776326?i=1000701219273

Ryan Holiday Conspiracy (book): https://amzn.to/4jjjZ8R

Dustin Klein: https://www.youtube.com/watch?v=QjJ4hYSunq4

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The Past, Present, and Future of Ciele