The Coaching Equation

Episode Highlights[00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty.[05:35] Influence Is the Ultimate Skill Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder.[09:18] Aligning Outcomes with Your Team A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure everyone knows exactly what success looks like from the start.[13:37] Calculating Opportunity Cost in Business Decisions A $21K investment leads to a bigger question: how much is not investing in speed actually costing you?[18:33] The Power of Community (and a Personal Invite) After attending two powerful mastermind events, Ryan reflects on the energy and expansion that come from being in the right room—and invites listeners to the June event in Vail, CO.🔗 Links Mentioned:Profitable Coach Live – Vail, CO (June 5–7, 2025) Apply to attend: www.quantumempire.io/event

Episode Highlights[05:21] Copywriting Essentials That Haven’t ChangedThe enduring power of a great headline, hook, CTA, and irresistible offer.[08:46] Why Founders Should Master Marketing & Sales FirstWhy outsourcing sales and marketing too soon is a massive mistake.[15:08] The Comfort Trap of Branding EarlyWhy obsessing over logos and colors won’t build your business—and what to do instead.[18:25] Copy First, Design SecondKulin’s Star Wars analogy: “A great script beats great visuals every time.”[21:40] The Shift: From Hero’s Journey to Something More PowerfulWhy traditional storytelling formulas are losing their effectiveness.[26:54] Predictability Kills Emotional ConnectionHow familiarity in copy lowers conversions—and how to avoid it.[33:02] The RISE Framework UnpackedRelate. Illustrate. Shift. Empower. The new model for compelling storytelling.[37:59] Why Aspirational Messaging Beats Pain-Based CopyReal-world examples from Apple, Rolls-Royce, and luxury branding.[45:48] The Holistic Power of Quantum EmpireHow Ryan, Kulin, and their team are reshaping the coaching industry—together.🔗 Links Mentioned:Learn more about Quantum Empire: QuantumEmpire.ioGet details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event

Explore the power of tough conversations and how they shape real leadership. Dive into the distinction between managing and leading your team for better results. Unpack generosity during challenging times, emphasizing that true giving is measured by what we hold back. Learn to cultivate energy through action rather than waiting for motivation. Finally, revisit marketing fundamentals and the importance of mastering basics for success in both health and business.

Episode Highlights[00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.[02:56] The Must-Have Metrics Before You Bring Someone On Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.[05:52] Where to Find Top Performers Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine.[10:17] Brook’s 4-Step Hiring Gauntlet The exact filtering process Brook uses to weed out 90% of applicants before the first interview—including a clever 30-second video test that reveals coachability and hunger.[17:04] Disc Profiles & Motivators: What Really Matters They break down how to match a salesperson's communication style and values with your offer and audience.[21:14] Why Part-Time Sales Hires Usually Fail Ryan and Brook share hard-earned wisdom on why going “part-time” dilutes leverage, rep count, and culture.[24:56] Setting the Stage for Success Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.[30:16] Recruit. Train. Maintain. Brook’s signature framework that ensures you not only attract talent—but keep them.🔗 Links Mentioned:Book Recommendation: The Go-Getter by Peter B. KyneWant help building your sales team? Visit: www.empirepartners.io/script

Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.[01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster.[04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.[07:02] Trust Over Marketing Low-ticket offers give prospects a taste of your value. If done right, you’re not upselling on hype—you’re upselling on trust.[10:35] Offer Collapse Strategy Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.[14:33] The Law of Reciprocity in Action A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.[20:21] Serving Those Who Can’t Afford High Ticket (Yet) Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.[23:36] Leveraging MRR with Low-Ticket Offers How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.[27:05] Testing and Market Research with Low-Ticket Offers Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.[29:44] The 5 Things to Avoid with Low-Ticket Offers Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.Links Mentioned:Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?

The hosts share their transformative shift towards prioritizing authentic connections over aggressive sales pitches at their events. They discuss the surprising decision to advise attendees against joining if they weren’t ready for a serious commitment. Introducing their Funnel XP Calculator, they highlight how tiny, intentional tweaks can lead to significant growth. They also emphasize the importance of continuous improvement in creating immersive experiences, ensuring that every event becomes a journey towards client retention and lasting relationships.

Episode Highlights:[00:12] The Power of Passion ProjectsBrook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in.[02:07] The Science of Giving: Why Altruism Leads to SuccessRyan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset.[05:45] Are We Born to Win but Programmed to Fail?Brook unpacks a thought-provoking insight from The 490 Formula—how we’re naturally equipped for success but conditioned by society to think small and settle for less.[07:05] The Timeless Truth of Staying in the GameRyan reflects on a classic quote from Confucius: “It does not matter how slowly you go as long as you do not stop.” The key to success isn’t speed—it’s relentless persistence.[09:11] A Sold-Out Event and What’s NextAs Profitable Coach Live kicks off in Florida, Ryan and Brook share their excitement, reflect on past event growth, and announce the waitlist for the next event in Vail, CO, June 5-7.Links Mentioned:Profitable Coach Live – Vail, CO (June 5-7, 2025)Get on the waitlist: profitablecoachlive.com/waitlist

Unlock your sales potential with smarter calendar management. Discover why follow-ups need prime scheduling for success. Dive into the secret of treating sales training like an athlete's practice. Learn the math behind call durations that can save you thousands. Find out when to book calls for maximum client availability and why reviewing your own calls is crucial. Plus, explore the importance of strategic breaks to maintain high performance. Get ready to elevate your sales game!

Episode Highlights:[00:13] The Question That Changes EverythingWhat would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back.[02:15] Life Management vs. Time ManagementAfter diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention.[04:13] Turning Hindsight into ForesightA powerful quote from Robin Sharma: “The real trick in life is to turn hindsight into foresight that reveals insight.” Learn how to use past failures to sharpen your vision for the future.[06:14] The Power of Process DocumentationMost businesses think they have a tight operation—until they map it out. Brook and Ryan break down why documenting every step of your process reveals hidden problems and major opportunities.[08:32] Why Success Is Uncomfortably PracticalForget the latest flashy strategy—true success is built on boring, repeatable, practical actions. Ryan shares a lesson from Gary Vee and Cody Sanchez about resisting the urge to chase what’s new instead of what works.

Explore the realities of business setbacks, where even seasoned entrepreneurs face challenges. Hear a personal story of rock bottom and the valuable lessons learned during the rebuilding process. Discover the danger of chasing 'magic bullets' in business strategies. Learn how to evaluate when to pivot versus when to stick with a plan. Understand the importance of grit and the long game in entrepreneurship. Finally, delve into the 10-to-1 rule for assessing professional relationships and fostering growth.