The Coaching Equation

Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong.[01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster.[04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure.[07:02] Trust Over Marketing Low-ticket offers give prospects a taste of your value. If done right, you’re not upselling on hype—you’re upselling on trust.[10:35] Offer Collapse Strategy Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself.[14:33] The Law of Reciprocity in Action A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back.[20:21] Serving Those Who Can’t Afford High Ticket (Yet) Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited.[23:36] Leveraging MRR with Low-Ticket Offers How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability.[27:05] Testing and Market Research with Low-Ticket Offers Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger.[29:44] The 5 Things to Avoid with Low-Ticket Offers Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.Links Mentioned:Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?

The hosts share their transformative shift towards prioritizing authentic connections over aggressive sales pitches at their events. They discuss the surprising decision to advise attendees against joining if they weren’t ready for a serious commitment. Introducing their Funnel XP Calculator, they highlight how tiny, intentional tweaks can lead to significant growth. They also emphasize the importance of continuous improvement in creating immersive experiences, ensuring that every event becomes a journey towards client retention and lasting relationships.

Episode Highlights:[00:12] The Power of Passion ProjectsBrook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in.[02:07] The Science of Giving: Why Altruism Leads to SuccessRyan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset.[05:45] Are We Born to Win but Programmed to Fail?Brook unpacks a thought-provoking insight from The 490 Formula—how we’re naturally equipped for success but conditioned by society to think small and settle for less.[07:05] The Timeless Truth of Staying in the GameRyan reflects on a classic quote from Confucius: “It does not matter how slowly you go as long as you do not stop.” The key to success isn’t speed—it’s relentless persistence.[09:11] A Sold-Out Event and What’s NextAs Profitable Coach Live kicks off in Florida, Ryan and Brook share their excitement, reflect on past event growth, and announce the waitlist for the next event in Vail, CO, June 5-7.Links Mentioned:Profitable Coach Live – Vail, CO (June 5-7, 2025)Get on the waitlist: profitablecoachlive.com/waitlist

Unlock your sales potential with smarter calendar management. Discover why follow-ups need prime scheduling for success. Dive into the secret of treating sales training like an athlete's practice. Learn the math behind call durations that can save you thousands. Find out when to book calls for maximum client availability and why reviewing your own calls is crucial. Plus, explore the importance of strategic breaks to maintain high performance. Get ready to elevate your sales game!

Episode Highlights:[00:13] The Question That Changes EverythingWhat would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back.[02:15] Life Management vs. Time ManagementAfter diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention.[04:13] Turning Hindsight into ForesightA powerful quote from Robin Sharma: “The real trick in life is to turn hindsight into foresight that reveals insight.” Learn how to use past failures to sharpen your vision for the future.[06:14] The Power of Process DocumentationMost businesses think they have a tight operation—until they map it out. Brook and Ryan break down why documenting every step of your process reveals hidden problems and major opportunities.[08:32] Why Success Is Uncomfortably PracticalForget the latest flashy strategy—true success is built on boring, repeatable, practical actions. Ryan shares a lesson from Gary Vee and Cody Sanchez about resisting the urge to chase what’s new instead of what works.

Explore the realities of business setbacks, where even seasoned entrepreneurs face challenges. Hear a personal story of rock bottom and the valuable lessons learned during the rebuilding process. Discover the danger of chasing 'magic bullets' in business strategies. Learn how to evaluate when to pivot versus when to stick with a plan. Understand the importance of grit and the long game in entrepreneurship. Finally, delve into the 10-to-1 rule for assessing professional relationships and fostering growth.

Episode Highlights: [00:18] The Power of Cleansing (In Business and Life)Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth.[01:52] The Sunk Cost Fallacy: When to Cut Your LossesEver kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacy—why people hold onto bad strategies out of guilt—and why the best business owners cut their losses and move on quickly.[04:20] Relationships Over TransactionsIn an era dominated by digital marketing and ad-driven tactics, Brook reminds us that strong relationships are the ultimate business advantage. Ryan adds that great relationships mean you’ll never go hungry in business.[06:17] Model, Then Modify: The Fastest Path to MasteryWhether in sales, leadership, or any skill, the key is to model what works first—then tweak it to fit your unique voice and business. Ryan shares how this philosophy applies to mastering sales scripts, marketing, and even music.[08:26] The Stoic Reminder: Be the Person You Aspire to BeBrook drops a powerful quote from Marcus Aurelius: “Waste no more time arguing what a good person should be. Be one.” Ryan and Brook discuss the noise of today’s world and why action speaks louder than words.

This episode was too good to leave buried in the archives!Episode Highlights[00:01] The Costly Learning CurveRyan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and how you can shortcut the process to success.[01:34] Mistake #1: Getting Ready to Get ReadyPerfectionism kills momentum. If you’re stuck in “preparing” mode—chasing certifications, tweaking your program endlessly, or waiting for the right moment—it’s time to launch.[08:15] Don’t Build Your Program Before You Sell ItA hard truth: Many coaches spend months building a program only to realize no one buys it. Sell first, then build. Ryan and Brook explain why testing the market before you create is key.[14:06] Mistake #2: Building Your Business Around a TacticOne marketing trick won’t build a sustainable business. Whether it’s referrals, Facebook ads, or a trending strategy, you need a real business—not a one-trick marketing play.[28:28] Mistake #3: Pricing Yourself into the Ground (or Out of the Market)Underpricing leads to burnout, overpricing without proof sinks sales, and putting your rates on your website is a conversion killer. Learn how to price based on value, not just sessions.[43:04] Mistake #4: Winging It with SalesIf you don’t have a structured sales process, you’re losing clients who should be working with you. Ryan and Brook break down why sales isn’t about “convincing”—it’s about guiding.[50:37] Mistake #5: Thinking Like a Coach, Not a Business OwnerYou’re not just a coach—you’re an entrepreneur. The fastest-growing coaching businesses don’t just focus on their craft; they master marketing, sales, systems, and leadership.

Episode Highlights: [00:11] Volume Creates StabilityIf your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output.[02:11] Resonance Over UnderstandingInspired by The Seven Frequencies of Communication, Brook shares a key insight: it’s not just about making people understand—it’s about making them feel. True influence happens at the level of resonance.[04:23] What You Give Energy to GrowsRyan and Brook discuss a quote from Ralph Waldo Emerson: "The only thing that can grow is the thing you give energy to." Where is your focus right now? Because that’s exactly what’s expanding in your life and business.[06:29] The Myth of MultitaskingBrook shares his recent shift away from multitasking and how focused work—especially during uninterrupted weekend hours—has led to massive productivity breakthroughs.[09:36] The Long-Form Content TakeoverRyan drops eye-opening stats proving that long-form content is outperforming short-form, including:55% of podcast listeners complete full episodes.LinkedIn articles get 3X more engagement than short posts.YouTube long-form videos (10+ minutes) get 400% more watch time than shorts for educational content.

Explore the psychology behind objections in sales and why asking the right questions leads to better outcomes. Discover how fear often underpins resistance, and learn to navigate these moments with empathy. Uncover a powerful approach to transforming limiting beliefs into positive momentum. Hear a life-changing sales call story that shifted a sales perspective. Finally, grasp why authentic communication trumps memorized scripts, paving the way for meaningful connections in sales.