The Coaching Equation

Episode Highlights[00:01] Health and Fitness Should Be Job #1 Ryan shares wisdom from health icon Mark Sisson and reflects on how even high performers let their health slide—and why it’s time to prioritize your body like your business depends on it.[03:16] When Business Feels Like Drowning A powerful lesson from Rob Dyrdek and a Navy SEAL mantra: “Slow is smooth, smooth is fast.” When chaos hits in business, slow down, breathe, and move intentionally.[06:50] Yesterday is History, Tomorrow a Mystery, Today a Gift A quote from Bill Keane reminds us to stop chasing the horizon and start honoring the present. Ryan challenges you to embrace “blissful dissatisfaction.”[10:07] What’s Your Level of Urgency? Are you coasting—or chasing your goals like your house is on fire? Ryan explains how losing urgency erodes momentum, and why acting with intensity changes everything.[14:37] It’s Not the Circumstance—It’s the Meaning You Assign to It After a serious car accident involving his mom, Ryan shares a heartfelt reminder: the meaning you attach to challenges defines your experience—and you can choose a new one.🔗 Links Mentioned:More from The Coaching Equation – Visit: coachingequation.com

Episode Highlights[00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal.[06:54] Reconnect with the Real Mission Ryan and Brook explain why losing sight of your "why" leads to mid-year drift—and challenge you to revisit the true reason behind your 2025 goals.[12:44] Recalibrate Your Plan Whether you had a plan and abandoned it—or never really had one—Ryan and Brook break down how to get back on track without scrapping your year.[19:51] Turn Off the Noise Brook and Ryan call out the distractions stealing your focus (including yourself!)—and share tactical ways to reclaim your attention and momentum.[25:18] Keep It Fresh Boredom kills businesses. Brook and Ryan reveal why you must celebrate the small wins, refresh your routines, and stay connected to the bigger mission to finish the year strong.🔗 Links Mentioned:Profitable Coach Live – Vail, CO (June 5–7, 2025) Apply to attend: www.quantumempire.io/event

Episode Highlights[00:00] From Doubt to Possibility Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action.[02:23] Is Your Routine Serving You or Stagnating You? Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough.[04:48] What REAL Progress Looks Like A quote from Dan Sullivan sparks a mindset shift: stop measuring against your future ideal, and start looking back to see how far you’ve come.[07:16] Are You Avoiding the Real Problem? The most important move you can make in business: confront the real issue. Ryan challenges listeners to get honest about the root problem—and whether they’ve been avoiding it.[09:29] Get in the Right Rooms with the Right People A week with fellow high-level entrepreneurs reminded Ryan how energizing it is to be surrounded by people who truly get it. He shares why proximity isn’t optional—it’s essential.🔗 Links Mentioned:Profitable Coach Live – Vail, CO (June 5–7, 2025) Apply to attend: www.quantumempire.io/event

Episode Highlights[00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals.[07:03] How Many Clients Do You Actually Want? Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and season of life.[14:06] How Much Revenue Feels Right (for You)? Brook introduces a values-based money framework—Survival, Stability, Success, Significance—and shares how redefining your financial targets around lifestyle and season can bring clarity and peace.[21:53] Finding the Right Price Point Reverse-engineering your pricing based on hours, income goals, and delivery style leads to aligned offers. Ryan and Brook also discuss why ROI-based offers often support higher price points—and why emotional integrity still matters most.[32:37] Do You Want a Team or Just More Time? Not everyone wants to manage people—and that’s okay. Ryan and Brook unpack what it really takes to lead a team, why some people change their minds, and how to know if building a company is right for you.[49:18] You Have Permission to Rebuild If your current business doesn’t align with what you truly want, don’t be afraid to break it. Ryan shares why smart reinvention beats staying stuck—and how to begin that process with intention.🔗 Links Mentioned:Book: I Will Teach You to Be Rich by Ramit Sethi More from The Coaching Equation – Visit coachingequation.com

Episode Highlights[00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action.[02:32] Influence with Intention Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference.[07:10] Redefining Freedom A 40-minute tennis session with his daughter in the Colorado sun serves as a powerful reminder of why we build our businesses in the first place.[09:10] Purpose > Pleasure A quote from Bedros Keuilian and a timeless lesson from Les Brown come together to reveal the secret to resilience in uncertain times.[12:54] People, Process, Profit Inspired by entrepreneur Suneera Madhani, Ryan unpacks the three essentials to scaling any coaching business—starting with getting the right people on the bus.🔗 Links Mentioned:Liquid Biocell / Gut Health – For product info, reach out to Janelle Devlin on Instagram Jay Shetty x Suneera Madhani Interview – https://youtu.be/enrJL6wk2VQ?si=EQqUFRXDUtMuM-fYMore from The Coaching Equation – Visit coachingequation.com

Episode Highlights[00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel.[07:45] Are You a Leader or Just Following the Noise? Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making.[13:07] Permission to Build the Business You Actually Want Ryan lays the foundation for the episode’s mission: giving coaches full permission to design their business their way, without guilt or pressure.[18:17] How Big Is Your Dream (Really)? Brook walks through Tony Robbins’ “Dream Bucket” exercise to help listeners calculate the actual cost of their dream life. Hint: it’s usually less than you think.[24:00] The Goldilocks Goal: Not Too Big, Not Too Small Ryan explains how to set goals that stretch you—but don’t break your belief in what’s possible.[25:49] Flip the Money Question: How Many People Do You Want to Help? Brook reframes revenue goals by anchoring them to contribution and impact—then working backward from there.[27:32] Step 1: Decide How Many People You Really Want to Work With The first step to building your dream business? Forget the “how” and get clear on who you want to serve—and how many of them you truly want to support.[34:26] Your Goals Can Change—And That’s Okay Brook and Ryan remind listeners that your dream business will evolve over time, and you have full permission to change your mind.[35:19] Don’t Worry About the How (Yet) Before you obsess over strategy, get anchored in the vision. The “how” will follow—after you decide what success really looks like for you.

Episode Highlights[00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty.[05:35] Influence Is the Ultimate Skill Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder.[09:18] Aligning Outcomes with Your Team A misalignment during a meeting sparks a lesson on clarity: when setting initiatives, make sure everyone knows exactly what success looks like from the start.[13:37] Calculating Opportunity Cost in Business Decisions A $21K investment leads to a bigger question: how much is not investing in speed actually costing you?[18:33] The Power of Community (and a Personal Invite) After attending two powerful mastermind events, Ryan reflects on the energy and expansion that come from being in the right room—and invites listeners to the June event in Vail, CO.🔗 Links Mentioned:Profitable Coach Live – Vail, CO (June 5–7, 2025) Apply to attend: www.quantumempire.io/event

Episode Highlights[05:21] Copywriting Essentials That Haven’t ChangedThe enduring power of a great headline, hook, CTA, and irresistible offer.[08:46] Why Founders Should Master Marketing & Sales FirstWhy outsourcing sales and marketing too soon is a massive mistake.[15:08] The Comfort Trap of Branding EarlyWhy obsessing over logos and colors won’t build your business—and what to do instead.[18:25] Copy First, Design SecondKulin’s Star Wars analogy: “A great script beats great visuals every time.”[21:40] The Shift: From Hero’s Journey to Something More PowerfulWhy traditional storytelling formulas are losing their effectiveness.[26:54] Predictability Kills Emotional ConnectionHow familiarity in copy lowers conversions—and how to avoid it.[33:02] The RISE Framework UnpackedRelate. Illustrate. Shift. Empower. The new model for compelling storytelling.[37:59] Why Aspirational Messaging Beats Pain-Based CopyReal-world examples from Apple, Rolls-Royce, and luxury branding.[45:48] The Holistic Power of Quantum EmpireHow Ryan, Kulin, and their team are reshaping the coaching industry—together.🔗 Links Mentioned:Learn more about Quantum Empire: QuantumEmpire.ioGet details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event

Explore the power of tough conversations and how they shape real leadership. Dive into the distinction between managing and leading your team for better results. Unpack generosity during challenging times, emphasizing that true giving is measured by what we hold back. Learn to cultivate energy through action rather than waiting for motivation. Finally, revisit marketing fundamentals and the importance of mastering basics for success in both health and business.

Episode Highlights[00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.[02:56] The Must-Have Metrics Before You Bring Someone On Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.[05:52] Where to Find Top Performers Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine.[10:17] Brook’s 4-Step Hiring Gauntlet The exact filtering process Brook uses to weed out 90% of applicants before the first interview—including a clever 30-second video test that reveals coachability and hunger.[17:04] Disc Profiles & Motivators: What Really Matters They break down how to match a salesperson's communication style and values with your offer and audience.[21:14] Why Part-Time Sales Hires Usually Fail Ryan and Brook share hard-earned wisdom on why going “part-time” dilutes leverage, rep count, and culture.[24:56] Setting the Stage for Success Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.[30:16] Recruit. Train. Maintain. Brook’s signature framework that ensures you not only attract talent—but keep them.🔗 Links Mentioned:Book Recommendation: The Go-Getter by Peter B. KyneWant help building your sales team? Visit: www.empirepartners.io/script