How to Rebound After a Setback: Turning Losses into Business Growth

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Feb 25, 2025

Explore the realities of business setbacks, where even seasoned entrepreneurs face challenges. Hear a personal story of rock bottom and the valuable lessons learned during the rebuilding process. Discover the danger of chasing 'magic bullets' in business strategies. Learn how to evaluate when to pivot versus when to stick with a plan. Understand the importance of grit and the long game in entrepreneurship. Finally, delve into the 10-to-1 rule for assessing professional relationships and fostering growth.

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ANECDOTE

Ryan's Rock Bottom Story

Ryan Lang invested heavily in a business strategy he believed in.
He lost everything, forcing him to rebuild from scratch and learn marketing.

INSIGHT

Magic Bullet Fallacy

Desperation can lead to chasing "magic bullets" in business.
Be wary of strategies promising to fix all problems, as there are no quick fixes.

ADVICE

Is It Worth It?

Determine if "the juice is worth the squeeze" before committing to a strategy.
Have realistic timelines and assess if the long-term benefits outweigh the effort.

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Episode Highlights:

[00:24] When You Swing and Miss in Business
Ryan and Brook dive into the reality of setbacks—when you invest in something that doesn’t work out, hire the wrong people, or take a big financial loss. Every entrepreneur will face it, but how you respond makes all the difference.

[03:47] Losing Big: Ryan’s Story of Hitting Rock Bottom
Ryan shares a personal story of going all-in on a strategy, losing everything, and the painful process of rebuilding from scratch—while pulling out the lessons that helped him come back stronger.

[06:56] The Magic Bullet Fallacy
Why do people fall for the idea that one strategy, tactic, or solution will fix everything? Brook and Ryan explain how to spot the danger signs of chasing the next "magic bullet" and why real success comes from a business owner mindset.

[13:07] Is the Juice Worth the Squeeze?
How long should you stick with a strategy before pivoting? The key to business success isn’t just commitment—it’s knowing when to pivot, adjust, or double down on what’s actually working.

[16:43] Playing the Long Game: Business Isn’t a Quick Fix
If you don’t have the grit to play the long game, get out now. Ryan and Brook lay out the tough truth: real business owners are constantly adapting, solving new problems, and outlasting trends.

[22:46] Choosing the Right People: The 10-to-1 Rule
How do you know if a business relationship, contractor, or program is worth it? Brook breaks down the 10-to-1 rule—ensuring that every investment delivers at least 10X the value before committing.

[26:25] Are You a Creator or a Victim?
Ryan and Brook challenge listeners to take ownership of their failures. You can’t build a successful business if you give your power away—real success means owning every decision and learning from it.

[31:55] Stop the Bleeding: Why Successful People Pivot Fast
Holding onto a failing strategy out of pride or fear is one of the biggest mistakes in business. Learn why the best entrepreneurs cut their losses quickly and move on.

[40:21] Who’s Waiting on You to Try Again?
There are people right now who need your expertise—but if you stay stuck in fear, they’ll never find you. Ryan and Brook remind coaches that giving up doesn’t just hurt them—it hurts the clients they’re meant to serve.