The Coaching Equation

In this episode, we’re in the third of the four stages on the path to mastery, diving into the success level. We explore what this stage really is, the traps that come with it, and how to move through success without getting stuck on the way to mastery.We dive into why comfort at the success level can be risky, how the sunk cost fallacy shows up, and the critical role your team and hiring play in continued growth. We also look at how marketing and sales shift at this stage, and how your mission guides the direction of your business.What keeps us stuck is not allowing ourselves to move forward. Keep growing while staying anchored to your mission. As your sales level up, your leadership must level up too.Tune in the full episode of The Coaching Equation - The Hidden Success Traps That Stop Businesses From Reaching MasteryEnjoy the podcast? Subscribe and leave a 5-star review!Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.Connect with Brook Bishop!Website: https://brookbishop.com/ Instagram: https://www.instagram.com/brookthebishop1/ LinkedIn: https://www.linkedin.com/in/brookbishop/ Facebook: https://www.facebook.com/brookthebishop Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign

In this episode, as we continue our series on the path to mastery, we’re unpacking stability—why it can become a trap, why comfort is a danger zone, and the roadblocks you’re likely to encounter.We talk about overcoming false beliefs around sales, the truth about converting leads, and why it’s essential to max out your pre-marketing pyramid. We also unpack the critical decisions around first hires, taking ownership as a business owner, and the three core elements that make up a business.Through expertise and real client stories, you’ll learn how to shift from your J-O-B to operating your own business. That acceleration begins with an identity shift and a clear focus on strategy.Come and join me in this episode…The Coaching Equation Path to Mastery Stability: Why Comfort Is Killing Your Coaching Business GrowthEnjoy the podcast? Subscribe and leave a 5-star review!Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714 Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.Connect with Brook Bishop!Website: https://brookbishop.com/ Instagram: https://www.instagram.com/brookthebishop1/ LinkedIn: https://www.linkedin.com/in/brookbishop/ Facebook: https://www.facebook.com/brookthebishop Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook:

In this episode, Aaron Velky, a visionary coach, speaker, and founder, talks about personal growth and expansion in life and business, embracing change, and moving through the process that leads to a quantum leap.Together with Ryan, they explore the truth about speed and resistance, why so many people fear the unknown, and how our actions inform our subconscious about who we are becoming. Aaron also shares how he helps men navigate transitions, move through the messy middle, and answer the question — what’s next?They remind us that every step you complete matters. Success is a continuum, and it’s often our fear of failure that sabotages us.Listen to this episode of The Coaching Equation - Are You Growing or Quietly Decaying? The Truth About Entrepreneurial GrowthEnjoy the podcast? Subscribe and leave a 5-star review!Aaron Velky is a visionary coach, speaker, and founder helping elite entrepreneurs redefine what success feels like by redesigning their leadership and strategy for growth. He guides 7-, 8-, and 9-figure leaders beyond growth and into greatness — transforming high performers into high-vision creators. As the founder of Get Out of Your Own Way and creator of the Living Vision program, Aaron and his team have become trusted coaches to founders, executives, and creators who have already “made it” — but feel the quiet pull toward something deeper, larger, and more impactful. His clients learn to build companies that serve their life, rather than the other way around, and to lead from the front with courage, communication, and community in mind.From private Living Vision Immersions, 90-Day Accelerators, to Adventure-based retreats and high-performance leadership intensives, Aaron’s work catalyzes extraordinary clarity and expansion. His clients don’t just scale — they wake up. A top 2.5% global podcast host, and the author of Let Her Play, Aaron blends heart, neuroscience, and lived experience from coaching professional athletes, executives, and teams for over a decade. Histeachings unite the worlds of business, leadership, and human potential into a single pursuit: helping people live with vision — not reaction. Aaron’s mission is simple but profound: to elevate the way leaders lead — in business, in family, and in themselves.Connect with Aaron Velky!Website:  https://www.aaronvelky.com/ Instagram: https://www.instagram.com/aaronvelky/ YouTube: https://www.youtube.com/@aaronvelky LinkedIn: https://www.linkedin.com/in/aaronvelky Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ 

In this episode, Mariana Lacombe joins us for an insightful conversation on unlocking your success and wealth as a coach through consciousness, mindset, and identity.She takes us back to the moment she knew she was meant to coach, how dreams carry information, and what it really takes to bring those dreams into reality. We also explore how to break free from the employee mindset that keeps so many coaches stuck.As a business owner and expert, alignment starts with your money beliefs, your worth, and building a business that truly works for you. Your wealth consciousness becomes the foundation for the abundance you’re ready to receive.Tune in this episode of The Coaching Equation - Revisiting: Unlocking Wealth Consciousness: Build Financial Success as a Coach with Mariana LacombeEnjoy the podcast? Subscribe and leave a 5-star review!Mariana Lacombe knows what it feels like to be overworked, stuck in a cycle of hustle, and wondering if there’s a better way. After years of building and refining her own business, she has learned how to break free from the overwhelm and create a life of harmony and financial freedom—and now she helps others create businesses that work for you, not the other way around. As a seasoned business strategist, Mariana combines systemic practices, quantum principles, and leadership strategies to help you simplify the complex, achieve lasting wealth, and build a business that works for you. Her mission is to empower you to reclaim your time, align with your vision, and create a legacy of impact—without sacrificing what matters most.Connect with Mariana Lacombe!Website: https://www.marianalacombe.com/  Instagram: https://www.instagram.com/mariana.lacombe/  LinkedIn: https://www.linkedin.com/in/marianalacombe/ Facebook: https://www.facebook.com/marianablacombe/ Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714 #WealthConsciousness #MindsetForSuccess #Coac

This episode kicks off a four-part series exploring each stage of the path to mastery—Startup, Stability, Success, and Mastery. Today, we’re diving into how to not just survive the startup phase but step up and own your role as a true business owner.We’ll talk about the roadblocks to expect, how to avoid the “shiny object syndrome,” and the value of getting guidance from someone who understands your goals and journey.So listen to real client stories, take in the insights, and let’s get you winning through your startup phase!Learn more in The Coaching Equation - Path to Mastery: How to Survive the Startup Phase and Avoid the Fatal Mistakes That Kill 90% of New Coaching BusinessesEnjoy the podcast? Subscribe and leave a 5-star review!Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.Connect with Brook Bishop!Website: https://brookbishop.com/ Instagram: https://www.instagram.com/brookthebishop1/ LinkedIn: https://www.linkedin.com/in/brookbishop/ Facebook: https://www.facebook.com/brookthebishop Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714 #PathToMastery #StartupSuccess #BusinessGrowth 

In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time.We’ll talk about how to leverage your “prime time,” the right way to follow up, how to train your sales team effectively, and how to use your calendar as your ultimate winning move.So start recording your sales calls, make space for breaks in your schedule, and ask yourself—are you working in the most optimal way to serve your goals and outcomes?Come and join us in this episode of The Coaching Equation - Revisiting: The Secret That the Top 2% of Sellers Know That You Don't.Enjoy the podcast? Subscribe and leave a 5-star review!Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.Connect with Brook Bishop!Website: https://brookbishop.com/ Instagram: https://www.instagram.com/brookthebishop1/ LinkedIn: https://www.linkedin.com/in/brookbishop/ Facebook: https://www.facebook.com/brookthebishop Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714 

In this episode, Visionary Business Leader and Systemization Expert Ral West shares her insights on making the shift from being an operator to becoming a true owner.Through her 6 guiding principles—applicable to every business—Ral reminds us that passion can evolve, data can direct us, and the right team can transform our vision into a thriving culture. She talks about finding alignment with people, leading by example, and building systems that allow your business to grow beyond you.If there are parts of business you don’t love, find someone who does. That’s how you lead like an owner, not an operator.Tune in the full episode of The Coaching Equation - From Operator to Owner: Ral West's 6 Timeless Principles (45 Years, Multiple Exits)Enjoy the podcast? Subscribe and leave a 5-star review!Ral West is a Visionary Business Leader and Systemization Expert, who employs her 4+ decades of entrepreneurial experience and her passion for business in her newest endeavor: “Ral West Livin’ The Dream”. Ral transforms overworked owner-operators into powerful business owners with the freedom to stop sacrificing their personal lives. Ral and her husband have founded several businesses, one notably achieving 8 digits in annual revenue before being acquired by Alaska Airlines in 2008. Ral has invaluable experience in scaling businesses and mastering the art of effective systemization.She is a master at the practical implementation of business theories to create effective processes that transform businesses and multiply success. A respected figure in the tourism industry and multifamily real estate circles, Ral has been a guest speaker on dozens of podcasts, has authored courses, and is a bestselling author.Ral and her husband live in Alaska when they are not jet-setting on their worldwide travel adventures. They have two daughters, one of whom lives in Australia, and three grandchildren - also in Australia.Connect with Ral West!Website: https://www.ralwest.com/ Instagram:  https://www.instagram.com/ralwestltd/ LinkedIn: https://www.linkedin.com/in/ral-west-0ba7aa12/ Facebook: https://www.facebook.com/RalWestLTD/ YouTube: https://www.youtube.com/@RalWest-wv3ouRyan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners:&nb

In this episode, we’re diving into how sales engagement has evolved and how it shifted focus to creating connections, fostering trust, and serving from a place of truth.We’ll take a closer look at today’s sales landscape, how buyer sophistication continues to rise, and how to navigate objections using the new rules of sales.So ask the right questions and be willing to have the tough conversations. Remember, it’s truth over transaction and service over selling — that’s what bridges the gap between you and your ideal buyers.Tune in The Coaching Equation - The New Rules of Sales: How to Foster Trust When Buyer Confidence Is DeadEnjoy the podcast? Subscribe and leave a 5-star review!Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years.Connect with Brook Bishop!Website: https://brookbishop.com/ Instagram: https://www.instagram.com/brookthebishop1/ LinkedIn: https://www.linkedin.com/in/brookbishop/ Facebook: https://www.facebook.com/brookthebishop Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714 

In this episode, we’re joined by Nadine Hanafi, creator of Digital Brand Kit (DBK), to talk about how design can make or break your business and the importance of finding your true visual identity.Nadine opens up about her journey from creating presentations as a hobby to discovering her purpose in design. She shares insights on leadership, the power of listening, and the common branding mistakes entrepreneurs make.Building your team is the first step to growth—then ask what people need and find the best way to deliver it. Your business isn’t just a creative playground. It’s time to strike a balance between standing out and getting your offer to market fast.Come and join us in this episode of The Coaching Equation: Why Your Beautiful Brand is Costing You (And How to Fix It) with Nadine HanafiEnjoy the podcast? Subscribe and leave a 5-star review!In an industry obsessed with aesthetics, Nadine Hanafi cuts through the noise with a business-driven approach to branding: It’s not just about looking good, it’s about getting seen and getting paid.As the creator of Digital Brand Kit (DBK), the world’s first full-stack marketing execution system, she’s redefining how coaches, consultants, and speakers build powerhouse brands that attract premium clients and drive real revenue.A seasoned branding expert, Nadine has worked with TED speakers, bestselling authors, and Fortune 500 companies like Disney, Verizon, and Hilton. After seeing too many entrepreneurs stuck in branding limbo, she launched Digital Brand Kit in 2019 to dismantle the outdated, overcomplicated branding process and help business owners execute their brand with confidence, fast.Her work has been featured in Fast Company, HuffPost, Entrepreneur, TIME, Inc., TED, and Harvard Business Review. She has been recognized as a Top 100 U.S. Entrepreneur Under 35 by the United Nations and one of the 100 Most Powerful Arabs Under 40 by Arabian Business Magazine.LinkedIn: https://www.linkedin.com/in/nadinehanafi/ Instagram: https://www.instagram.com/nadine.hanafi/ Visit her website!https://www.digitalbrandkit.comhttps://brandedinaday.com/Use the code “RYAN 100” to get your $100 off on the Google Doc Sales Page: https://ryanlang--digitalbrandkit.thrivecart.com/branded-doc-sales-page/ Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook:

In this first live episode of The Coaching Equation podcast, we’re joined by Niko Arapkiles, an AI visionary and founder of Vision Espresso, to talk about the power of visualization and the 4-step framework he uses to help people turn their dreams into action.Niko shares his journey from playing baseball to receiving the book The Secret, which opened his mind to the power of vision and completely changed the trajectory of his life. He also explores the importance of timing in visualization, how to overcome distractions, and what it means to live intentionally.This is your invitation to visualize the life you truly want and find the balance between the “woo” and the “do.” Break free from limiting beliefs, take bold action, and start moving toward your dreams.Come and join me in The Coaching Equation: The 4-Step Framework That Transforms Dreams into Reality with AI Visionary Niko ArapkilesEnjoy the podcast? Subscribe and leave a 5-star review!Niko Arapkiles is the founder of Vision Espresso, a lifelong learner, and a master community builder. After nearly two decades in personal development and investing hundreds of thousands into research and mentorship, he set out to build what he couldn’t find—a tool that bridges the gap between vision and action, between woo and do. He had spent years creating aligned communities—spaces where clarity, connection, and collaboration thrive.Connect with Niko ArapkilesWebsite: https://visionespresso.co/ Instagram: https://www.instagram.com/nikoarapkiles/ LinkedIn: https://www.linkedin.com/in/niko-arapkiles-991b7064/ Facebook: https://www.facebook.com/officialnikoarapkiles Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.Connect with Ryan Lang!Website: https://www.ryanrlang.com/ Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/Facebook: https://www.facebook.com/profile.php?id=100093312203714