ADSN

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk: “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.” The guys discuss actions that Twitter can take to improve the current situation including: Using payments as a lever to attract and retain advertisers Rebuilding trust with advertisers and partners Eliminating restrictions on accessing the API  Leaning into integrations with Shopify How to combat Meta's aggressive push with Threads

This week James and Daniel talk to Eric Franchi Eric Franchi is the General Partner at AperiamVentures, an early-stage venture capital firm focused on transformative ad tech and mar tech companies. AperiamVentures is an investor in Market as well as companies including tvScientific, Iris.tv, ID5, Rembrand, and Kevel (listen to James’ interview with Kevel’s CEO). Prior to founding AperiamVentures, Eric founded Undertone, which was a leading digital ad network and tech company. Eric built that business to over $100M in revenue before being acquired by publicly traded Perion Network.  Eric is also co-host of the Marketecture podcast, which covers the latest developments in ad tech and marketing.   You can find Eric @ericfranchi and on LinkedIn Website: https://www.aperiam.vc/   Link to Marc Andreesen's take on the Elon Musk vs. Mark Zuckerberg fight: https://www.thefp.com/p/marc-andreessen-musk-zuckerberg-cage-fight

EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is going to get a lot easier to buy.James Avery is the Founder and CEO of Kevel, which offers a set of APIs for retailers, publishers and apps to build and launch their own custom ad platforms. As CEO, he has helped launch over 100 ad platforms using the Kevel APIs, helping businesses of all sizes drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. You can find James on Twitter and Threads @averyj and Linkedin

This week's guests: Jenna Menking & Erin KempThe founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how selling their first business to IPG led to their next startup idea. You can find Jenna Menking & Erin Kemp Website: https://www.crosswalknyc.com/

This week's guest: Jon Morgenstern Jon Morgenstern is the EVP, Head of Investment at VaynerMedia, the global creative and media agency founded by Gary Vaynerchuk. In his role, Jon oversees the media buying practice globally and works with some of the world’s biggest brands. Jon joined VaynerMedia in 2015 after four years at SocialCode, one of Facebook’s earliest Marketing Partners. Jon is also a strategic advisor for Vayner3 and VeeFriends and is a marketing and digital media thought leader.  You can find Jon on Twitter @_jonnymo_ and LinkedIn

This week's guest: Kenan Saleh Kenan Saleh is the General Manager at Lyft Media where he leads the team focused on building Lyft’s transportation advertising products. Kenan joined Lyft in 2019 through the acquisition of Halo, a transportation ad network, which he co-founded while still in college. Since joining the company he’s grown the advertising business from $0 to more than $10M in revenue. In addition to Lyft, Kenan was named to the Forbes 30 under 30 and is an active investor and advisor.  You can find Kenan on Twitter @kenanhsaleh and LinkedIn

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: Zuckerberg talks about his AI vision with Lex Friedman: https://www.vice.com/en/article/jg55j7/zuckerbergs-vision-for-ai-a-bot-that-makes-ads-and-helps-you-say-happy-birthday-to-your-friends Mob rule; Reddit goes dark: https://techcrunch.com/2023/06/14/hundreds-of-subreddits-plan-to-go-dark-indefinitely-after-reddit-ceos-internal-memo/ EU regulates AI: https://www.nytimes.com/2023/06/14/technology/europe-ai-regulation.html EU calls for a Google ads breakup: https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominance#xj4y7vzkg Montana holds strong on their TikTok ban: https://www.foxnews.com/media/montana-attorney-general-stands-tiktok-ban-despite-lawsuits-spying-tool-chinese-communist-party

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: Apple breaks advertising with more privacy announcements from WWDC Link tracking protection: https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/ Privacy manifest: https://developer.apple.com/news/?id=av1nevon Twitch announces then backtracks plans for a revenue change for its creators: https://techcrunch.com/2023/06/07/twitch-backtracks-on-changes-to-branded-content-rules-after-streamer-backlash/ The Trade Desk becoming the new walled garden? https://www.adexchanger.com/online-advertising/the-trade-desks-kokai-upgrade-takes-inspiration-from-the-walled-gardens-it-reviles/ Reddit upsets its community of developers and puts some out of business: https://arstechnica.com/gadgets/2023/06/reddit-insists-on-being-fairly-paid-amid-api-price-protest-plans-layoffs

This week's guest: Emad Hasan Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.   You can find Emad on Twitter @emadtastic and LinkedIn Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/   News Roundup: Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/ The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html Interview with Emad (13:20): Journey from aerospace to AI Whiteboard? (14:20) How are business leaders approaching AI for their businesses? (18:48) Media buying and creative may be getting automated away (21:50) Is transparency with AI models important or is performance what matters? (25:00) Prediction for a new search ad model (28:32) Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44) The role of marketing co-pilots (32:14) Emad’s top 3 AI trends that get him excited? (37:02) What AI resources and tools is Emad using? (42:28)

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   This week's guest: Greg Lieber Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter. You can find Greg on Twitter @greglieber and LinkedIn News Roundup: Google Marketing Live 2023: https://www.googlemarketinglive.com/  https://support.google.com/google-ads/answer/13579260 Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/  AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/ Interview with Greg: What’s in store for AI and creative? (11:36) How does the value of agencies change as a result of AI + creative? (14:40) New era of partners in the new environment (16:47) POV from Greg and Daniel leading platform partnerships (20:32) Companies doing innovative work that brands should know (24:36) Predicting ad tech in 5 years (26:48) What macro areas is Greg excited about? (28:34)