ADSN

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: LUMA’s Digital Media Summit: https://www.dmsbyluma.com/dmseast Google, Meta, and Amazon’s next frontier: AI-generated ads:  https://www.theverge.com/2023/5/18/23728256/google-ai-generate-content-advertisers-palm-2 Google – 100 things we announced at I/O 2023: https://blog.google/technology/developers/google-io-2023-100-announcements/  Delta offers free wi-fi: https://www.travelpulse.com/News/Airlines-Airports/Delta-Air-Lines-Rolls-Out-Free-Wi-Fi-on-Domestic-Mainline-Flights  Telly: https://techcrunch.com/2023/05/16/telly-free-smart-tv-privacy-policy Best Buy Audience: https://www.bestbuyads.com/audience/  Kroger Precision Marketing: https://www.8451.com/solutions/kroger-precision-marketing

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   This week's guest: Andrew Covato Andrew has over fifteen years of ad and growth experience at eBay, Google, Meta, Netflix, and most recently led global Measurement and Insights at Snap. During his career, Andrew has been a leader in building first- and third-party measurement systems for ad platforms and has designed media buying and optimization systems that have managed over $1B in annual spend. Andrew also invests, consults, and advises adtech companies and has sat on numerous industry boards & working groups. You can find Andrew on LinkedIn: https://www.linkedin.com/in/andrewcovato/ What does measurement mean at different companies? (1:23) The measurement lead up to where we are today (4:56) Old school measurement vs. New school measurement (7:13) Who gets to win? (10:25) This requires changes to how advertisers invest in marketing (13:38) All marketing is performance marketing (17:34) What is a data clean room and why do they matter? (21:10) Moving towards contextual advertising (25:17) Ending the digital marketing surveillance state (27:29) What does this mean for advertisers, platforms, and adtech? (30:50) Predicting ad tech in 5 years (32:44)

Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: Facebook checkout: https://techcrunch.com/2023/04/27/instagram-facebook-force-checkout-experience-shops-soon/ Snapchat and myAI ads? https://adage.com/article/special-report-newfronts/snaps-my-ai-chatbot-opens-advertisers-search-ad-format/2491951 Amazon + Pinterest partnership: https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/ Roku + Instacart: https://www.businesswire.com/news/home/20230426005702/en/Roku-and-Instacart-Announce-Partnership-to-Pair-TV-Streaming-and-Online-Grocery-Delivery-for-Marketers Trade Desk + Attain: https://www.businessinsider.com/the-trade-desk-strikes-deal-with-measurement-firm-attain-2023-5 Connor McKenna at Luma Partners: https://www.linkedin.com/posts/conor-mckenna-7a079125_adtech-commercemedia-activity-7059294916895494144-i3iV

Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger   Links to articles and topics discussed: AI + ads: https://arstechnica-com.cdn.ampproject.org/c/s/arstechnica.com/information-technology/2023/04/[…]rative-ai-to-create-sophisticated-ad-campaigns/amp/ Slinging content to LLMs: https://arstechnica.com/information-technology/2023/04/reddit-will-start-charging-ai-models-learning-from-its-extremely-human-archives/ Economically rational advertisers: https://www.modernretail.co/marketing/all-my-eggs-in-the-facebook-basket-true-classic-ceo-ryan-bartlett-on-growing-a-dtc-brand-on-paid-social/ The Elon ad tax: https://gizmodo.com/elon-musk-twitter-blue-advertisers-required-1850361922 Kroger and Disney?: https://www.supermarketnews.com/technology/kroger-and-disney-come-together-appease-advertisers Amazon eating the RMNs.