

EP1 – AI + ads, Slinging content to LLMs, Economically rational advertisers, The Elon ad tax, Kroger and Disney? and is Amazon eating the RMNs.
Apr 27, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
How to Use AI to Improve Campaigns, Targeting, and Creative
02:01 • 2min
The Future of Content Creation
04:19 • 2min
The New Mix of Ads and Other Monetization Models
06:41 • 2min
The Economics of Paid Social
08:40 • 3min
Kroger's Partnership With Disney to Use Shopper Data to Provide Measurement and Attribution on Ads Run on Disney Properties
11:52 • 4min
The Importance of Creative in Retail Media
15:29 • 3min
The Rise and Fall of Amazon Ads
18:27 • 5min