EP1 – AI + ads, Slinging content to LLMs, Economically rational advertisers, The Elon ad tax, Kroger and Disney? and is Amazon eating the RMNs.
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Kroger's Partnership With Disney to Use Shopper Data to Provide Measurement and Attribution on Ads Run on Disney Properties
I think over the last few months, I mean, advert big advertisers saying that they're pulling back spend or leaving the platform entirely. And in this scenario, like, you know, all they should be trying to do is make sure that there's value being delivered to the end advertiser. This is just going to make that harder for them. But on the other side of people doing something pretty smart is the Kroger Disney partnership. They're starting with just Hulu. Very quickly can see that expanding and they've said it to ESPN plus to Disney plus to cable,. Where there's where there's these are identifier, but essentially being able to create a closed lube attribution network with multiple
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