EP1 – AI + ads, Slinging content to LLMs, Economically rational advertisers, The Elon ad tax, Kroger and Disney? and is Amazon eating the RMNs.
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The Importance of Creative in Retail Media
I'm curious to see if some of that creative, the kind of creative innovation goes the other way where Kroger starts to implement new creative elements. I think there's a point where the creative can get a lot more personalized within these R events. And I think that's going to just continue to make it a perform it channel. We're not sure if it's like, I don't think most of these are like performance ad platforms quite yet.
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