James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk:
“We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.”
The guys discuss actions that Twitter can take to improve the current situation including:
Using payments as a lever to attract and retain advertisers
Rebuilding trust with advertisers and partners
Eliminating restrictions on accessing the API
Leaning into integrations with Shopify
How to combat Meta's aggressive push with Threads