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Sep 29, 2023 • 34min

24: An interview with @AdTechGod, the anonymous account that’s taking ad tech and marketing by storm. Listen as we get into the origin of the account, its purpose, and its prophecies.

Where to find @AdTechGod: Twitter: https://twitter.com/adtechgod LinkedIn: https://www.linkedin.com/company/adte... Join the AdTechGod Slack community: https://join.slack.com/t/adtechgodcom... ----------- Where to James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldru... Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger ----------- Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn (https://www.linkedin.com/company/taki...) and Twitter (https://twitter.com/takinginvpod)!
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Sep 18, 2023 • 37min

23: From Pencils to Pixels: Transitioning TV measurement to a CTV led world as linear continues to fade, with Matan Bik, Nielsen’s SVP Strategy of TV & Digital

Matan Bik, Nielsen's SVP Strategy of TV & Digital, discusses the transition from linear TV to CTV, the role of clean rooms in advertising, Nielsen's evolution, AI product placement, and favorite TV shows.
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Sep 18, 2023 • 41min

22: Peter Hamilton, Sr. Director of Ad Innovation at Roku on what CTV can learn from mobile, Roku as the OS and what that means for advertisers, streaming as a performance channel, and more

This week's guest: Peter Hamilton Peter Hamilton is the Senior Director of ad innovation at Roku. He was previously the CEO of TUNE, a global Mobile Measurement Partner that was a leader in performance and measurement across ad platforms including Facebook, Google, and many others. He has spent nearly 20 years in digital marketing and adtech. He is a Techstars mentor as well as an investor, advisor, and board member of numerous companies.  ––––––––––––––––––––––– Where to find Peter Hamilton: Twitter: https://twitter.com/PeterHamilton LinkedIn: https://www.linkedin.com/in/peterryanhamilton/ Peter’s NFT Museum: https://www.seattlenftmuseum.com/ ––––––––––––––––––––––– Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger
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Sep 18, 2023 • 38min

21: Marketing Cannabis and other regulated products, how to advertise without Meta and Google, the future of cannabis holding companies, and more with Alex Becker, co-founder and CMO of Amuse

This week's guest: Alex Becker Alex Becker is the CMO and co-founder of Amuse, a cannabis delivery company that has raised over $60 million. Before Amuse, Alex founded the internet marketing company Highly Relevant and sold it to Wpromote. He was also the VP of Ecommerce and Product at the fashion brand Reformation and prior to that Alex served as the Head of Customer Acquisition & Retention at Atom Tickets. He also advises a bunch of great marketing related businesses, including Attentive, the comprehensive text message solution with over $800 million in funding to date.   –––––––––––––––––––––––   Where to find Alex Becker and Amuse LinkedIn: https://www.linkedin.com/in/alexybecker LinkedIn: https://www.linkedin.com/company/amusenow Website: https://www.amuse.com/   –––––––––––––––––––––––   Where to find James and Daniel: LinkedIn:James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger
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Aug 28, 2023 • 31min

20: Alex Reynolds, CEO and Co-founder of Vendelux, on the role of events for stronger business results, how measuring event ROI is not only possible but essential, and ways AI will be incorporated

This week's guest: Alex Reynolds Alex Reynolds is the Co-founder and CEO of Vendelux, an AI-powered event intelligence platform trusted by event marketers and organizers from companies like Okta, Publicis,Paypal, and more. They help businesses discover the right B2B events, generate more leads, and measure ROI. Prior to founding Vendelux, Alex was the General Manager of Platform Solutions at Shutterstock overseeing a 75 person global team that generated over $30M in ARR and managed partnerships with more than 20K companies. ——— Where to find Alex Reynolds: LinkedIn: https://www.linkedin.com/in/alexreynolds1/ Website: https://vendelux.com/ ——— Where to find James and Daniel: LinkedIn:James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter: James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger
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Aug 21, 2023 • 43min

19: Pt 2 of the Creators Strike Back series: Grant Cohen, co-founder of Fan Controlled Sports on the business of sports 2.0, the new role of athletes as creators, TikTok-ification of sports, and more

This week's guest: Grant Cohen Grant is the Co-founder and Chief growth officer of Fan Controlled Sports and Entertainment, which runs Fan Controlled Football, and the recently announced Fan Controlled Hoops league. They tout team owners that include Quavo, Richard Sherman and Marshawn Lynch and former NFL players Johnny Manziel and Josh Gordon taking the field. Previously Grant was the global head of endemic media at Roku, a $700M business and before that he was the GM at Kochava, a leading mobile measurement company.   Fan Controlled Football: https://www.fcf.io/ Fan Controlled Hoops: https://fchoops.io/  Twitter: https://twitter.com/g4cohen  LinkedIn: https://www.linkedin.com/in/grantcohen1/
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Aug 14, 2023 • 44min

18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation

This week's guest: Eric Seufert Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric also runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric has been featured and quoted in The Information, Business Insider, The Wall Street Journal, The New York Times, and more.   Twitter: https://twitter.com/eric_seufert MobileDevMemo: https://mobiledevmemo.com/   Links: The profound, unintended consequence of ATT: content fortresses Eric’s Book Freemium Economics: https://www.amazon.com/Freemium-Economics-Leveraging-Analytics-Segmentation/dp/0124166903 Theseus Growth, open-source cohort analysis and general marketing performance analysis: https://github.com/ESeufert/theseus_growth
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Aug 11, 2023 • 40min

17: Part 1 of the Creators Strike Back series: Anthony Vennare, founder and CEO of Fitt Insider, on building a media business without paid media or the walled gardens, responsible data usage, and more

This week's guest: Anthony Vennare Anthony Vennare, founder and CEO of Fitt Insider, the must-read newsletter that comes out every Tuesday and breaks down the most important developments impacting the business of fitness and wellness. Since founding Fitt Insider, Anthony and his brother and co-founder Joe, have expanded the business to include the Fitt Insider podcast, industry jobs board, and Fitt capital where they invest and advise health and wellness companies.   LinkedIn: https://www.linkedin.com/in/vennare  Fitt Insider Newsletter: https://insider.fitt.co/newsletter/ Fitt Capital: https://capital.fitt.co/
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Aug 8, 2023 • 39min

16: Evan Prodromou, co-author of ActivityPub breaks down decentralized social networks and the Fediverse, how this affects monetization for walled gardens, and why users need data portability

This week's guest: Evan Prodromou Evan is one of the co-editors of ActivityPub and has spent more than 15 years working on distributed social network protocols. He ran an open-source social project called StatusNet, formerly chaired the W3C working group on Social Web standards, and is now the Director of Open Technology at Open Earth, where he builds digital architecture to scale climate action.   Fediverse account: https://cosocial.ca/@evan ActivityPub: https://activitypub.rocks/ Twitter: https://twitter.com/evanpro LinkedIn: https://www.linkedin.com/in/evanprodromou/  OpenEarth Foundation: https://www.openearth.org/about
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Jul 31, 2023 • 40min

15: Conor McKenna, Partner at LUMA Partners on how LUMA’s narrow focus has created outsized value, the corp dev and product team relationship, and threats to incumbents with the shift in data

Conor McKenna is a partner at LUMA Partners, the leading investment bank focused on digital media and marketing. They’ve led some of the most notable M&A transactions in the space. They’re also famous for their LUMAscapes, which everyone from executives to students use to understand digital media and marketing ecosystems. At LUMA, Conor works across a range of focus areas including Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. You can find Conor at: Twitter: @conorjmckenna LinkedIn: https://www.linkedin.com/in/conor-mckenna-7a079125/ LUMA Partners: https://lumapartners.com/  LUMA’s 2023 State of Digital: https://lumapartners.com/presentations/state-of-digital-2023/  Use Bitcoin Video: https://lumapartners.com/funny-business/use-bitcoin/

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