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In this episode of the Taking Inventory Podcast, Anish Dalal, CEO and Co-founder of Sapphire Studios, a performance content marketing agency, reveals the surprising power of user-generated content (UGC), especially on platforms like TikTok. Anish discusses Sapphire's strategy behind scripting successful UGC for clients, their innovative work using AI for scripting, the future of the creative space, and the pitfalls brands often encounter. He also reflects on his journey as an entrepreneur, from app development to performance creative. We touch on a bunch of themes including AI assistance for e-commerce marketing, the impact of UGC on social media marketing, and the growth journey of TikTok.   ––––––––––––––––––––––– Where to find Anish Dalal: Linkedin : https://www.linkedin.com/in/anish-dalal-1b503472/ Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Ali Manning, Co-founder and COO of Chalice Custom Algorithms, discusses the power of AI in e-commerce, the impact of AI on ad agencies, and the integration of Chalice with open web platforms. They also explore the importance of brands having control in ad buying, the potential of custom algorithms in advertising, and the carbon footprint of advertising. The chapter on advantages of the open web vs wall gardens highlights Chalice as a company to learn more about.

Andrew Covato (Former Snap & Netflix Exec) and James Avery (CEO of Kevel) join for a special episode to talk all things retail media and measurement. Key topics include $AMZN playing nice with $SHOP/$META/$SNAP, where $TTD goes next, and how most ad platforms are ignoring the measurement realities of 2023.    ––––––––––––––––––––––– Where to find Andrew Covato: Linkedin : https://www.linkedin.com/in/andrewcovato Where to find James Avery: Linkedin : https://www.linkedin.com/in/averyj/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

In this episode of the Taking Inventory, we welcome Ray Ghanbari, the CTO of Index Exchange. As an experienced technologist with a deep understanding of analytics and data-driven value creation, Ray shares his insights into the changing landscape of AdTech. The discussion covers topics including the role of AI in e-commerce marketing, the importance of transparency and efficiency in the AdTech ecosystem, the challenges of managing Internet-scale transactions, combating ad fraud, and the future of the industry. Ray draws on his varied experiences with companies like Solera Holdings, FICO, Yahoo, and many more to provide a comprehensive overview of the current state and future of AdTech. ––––––––––––––––––––––– Where to find Ray Ghanbari: Linkedin : https://www.linkedin.com/in/rghanbari/ Twitter: https://twitter.com/IndexExchange/status/1488538452979240973 — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This week, we spoke with Steven Rosenblatt, Co-Founder of Oceans Ventures. As an operator, he launched the iAd platform for Apple under Steve Jobs' leadership. Subsequently, he served as the President of Foursquare, where he spearheaded the company's transformation into a location data powerhouse. Steven shared his thoughts on the transition from ad industry leadership to professional investing and discussed his strategies for collaborating with founders as an operator-turned-investor. ––––––––––––––––––––––– Where to find Steven Rosenblatt: Linkedin : https://www.linkedin.com/in/stevenrosenblatt/ Twitter: https://twitter.com/stevenjr76 — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This week we talk with Ali Kashani, Co-Founder & CEO of Serve Robotics about the startup's journey from Postmates' special projects team to its acquisition by Uber, and spin-out, and how advertising is a key driver to lowering the costs of commerce.   ––––––––––––––––––––––– Where to find Ali Kashani: Linkedin : https://www.linkedin.com/in/alikashani/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

EPISODE NOTE: This episode was recorded prior to the October 7, 2023 attack on Israel and the start of the Israel and Hamas war.   This week's guest: Jessica Yellin Jessica Yellin is the founder of News Not Noise, which brings news to people in new and engaging ways. She breaks down complicated issues, interviews experts, and answers questions with facts and context, all from the phone. Prior to that, Yellin was the Chief White House Correspondent for CNN where she interviewed President Obama, Secretary of State Hillary Clinton, First Lady Michelle Obama, among others. Jessica is a Peabody, Gracie and Emmy award-winning political journalist and also the author of Savage News, which was published in 2019. ––––––––––––––––––––––– Where to find Jessica: Instagram (Jessica also reports directly from this account): https://www.instagram.com/jessicayellin/ X: https://twitter.com/jessicayellin  News Not Noise: https://newsnotnoise.com/   — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This week's guest: Oren Schauble Oren Schauble is a designer, content creator and entrepreneur. He was most recently the President of public CPG company, Unrivaled Brands. Prior to that, he worked as a product development and marketing executive specializing in regulated and luxury products. Today, Oren runs marketing at consumer electronics company Gel Blaster, writes a newsletter including Product People and Hyper, and he also creates content on Instagram and TikTok breaking down consumer and brand trends.   –––––––––––––––––––––––   Where to find Oren Schauble: Instagram: https://www.instagram.com/orenmeetsworld Website: https://orenjohn.com/ Twitter: https://twitter.com/orenmeetsworld  Newsletters: Product World: https://www.productworld.xyz/ Hyper: https://mail.hyperstudios.us/  —   Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

This week's guest: Jesse Pujji Jesse Pujii is a self-made entrepreneur who bootstrapped his first business, Ampush, into an 8-figure powerhouse. He's partnered with big brands like Uber and Hulu, and today, he's building Gateway X, a venture studio and investment company. You may also know Jesse from Twitter or LinkedIn where he shares lessons, insights and stories or through his podcast The Crazy Ones.  ––––––––––––––––––––––– Where to find Jesse: Gateway X: https://www.gateway.xyz/ X: https://twitter.com/jspujji  LinkedIn: https://www.linkedin.com/in/jessepujji/  Book a 1:1 call with Jesse: https://intro.co/jessepujji  — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/

Jackie Pimentel, Sr. Global Marketing Director at Meta, talks about the lead up to launching Threads, the value of creator authenticity, when to start monetizing, and the challenges of transitioning to a new app.