33: Ali Manning, Co-Founder of Chalice, on the future of AI and advertising across the open web

Nov 28, 2023

Ali Manning, Co-founder and COO of Chalice Custom Algorithms, discusses the power of AI in e-commerce, the impact of AI on ad agencies, and the integration of Chalice with open web platforms. They also explore the importance of brands having control in ad buying, the potential of custom algorithms in advertising, and the carbon footprint of advertising. The chapter on advantages of the open web vs wall gardens highlights Chalice as a company to learn more about.

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Introduction

00:00 • 5min

The Power and Potential of Custom Algorithms in Advertising

04:45 • 9min

Custom Algorithms and Aligning Advertising Goals

13:22 • 5min

Carbon Footprint of Advertising

18:07 • 16min

Advantages and Disadvantages of the Open Web vs Wall Gardens

34:00 • 3min