33: Ali Manning, Co-Founder of Chalice, on the future of AI and advertising across the open web
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The Power and Potential of Custom Algorithms in Advertising
This chapter explores companies like Netflix and Uber that have successfully utilized custom algorithms in their advertising, emphasizing the impact of this technology on brands. It also discusses the potential for open web and walled gardens to adopt custom algorithms and delves into how these algorithms work with open RTV and the role of DSPs in bid optimization.
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