In this episode of Taking Inventory Podcast, we sit down with Ali Manning, co-founder and COO of the Chalice Custom Algorithms. Ali shares her insights about the power of AI in e-commerce and how custom algorithms empower brands to make more informed, real-time advertising decisions. She discusses the concept of data as a competitive advantage and the significant impact of AI on ad agencies. Also, explore how Chalice is integrating with open web platforms and third-party data providers to deliver predictive capabilities. Tune in to discover the future of AI in the advertising industry!   ––––––––––––––––––––––– Where to find Ali Manning: Linkedin : https://www.linkedin.com/in/alimanning/ Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/