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25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.
Oct 2, 2023
Jackie Pimentel, Sr. Global Marketing Director at Meta, talks about the lead up to launching Threads, the value of creator authenticity, when to start monetizing, and the challenges of transitioning to a new app.
43:16
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Quick takeaways
- Threads aims to create an authentic and unique content experience through enhancing engagement and highlighting meaningful discussions.
- Micro-influencers are increasingly important in the advertising industry, providing opportunities for monetization and collaboration with brands.
Deep dives
Thread's Focus on Deepening Public Conversation
Threads is a new platform that aims to foster positive and constructive public conversation. It focuses on enhancing engagement through replies and highlighting meaningful discussions. The platform's goal is to create an authentic and unique content experience that is different from Instagram or Facebook. With an active and engaged user base, Threads is continuously iterating and introducing new features based on user feedback.
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