ADSN 25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.
Oct 2, 2023
Jackie Pimentel, Sr. Global Marketing Director at Meta, talks about the lead up to launching Threads, the value of creator authenticity, when to start monetizing, and the challenges of transitioning to a new app.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Evolution of Advertising and Building the Future
01:33 • 11min
Balancing Growth and Monetization in Social Media Platforms
12:05 • 6min
Enhancing Content and Monetization: The Value of Creators on Social Media Platforms
17:44 • 8min
Launching Threads and the Importance of Creator Authenticity
25:46 • 6min
Transitioning to a New App
32:11 • 11min