25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.
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Balancing Growth and Monetization in Social Media Platforms
Exploring the challenge of balancing growth and monetization in social media platforms, including examples of successful monetization experiences and the importance of prioritizing the consumer experience while being mindful of different markets' sensitivities to ads.
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