25: Meta’s Sr. Global Marketing Director, Jackie Pimentel, tells us about the lead up to launching Threads, why creator authenticity is the key to success, when to start monetizing, and so much more.
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The Evolution of Advertising and Building the Future
This chapter explores the journey of Facebook's ads business, from limited placements to mobile advertising and the vision of a self-serve platform. It also touches on the challenges of native advertising and the importance of team members with marketing API partner experience.
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