Storage Wins
Alex Pardo
What if you could finally escape the grind, quit your job, and build real wealth?
Not by flipping more houses or managing tenants, but by owning a self-storage business that creates real freedom. Imagine waking up knowing you're in control: your business is running, your income is steady, and your time is finally yours. That's what Storage Wins is all about.
If you're tired of trading dollars for hours, being burnt out from chasing deals that create more work, and are ready for a step-by-step system to buy your first self-storage facility, even if you don't have tons of time, money, or years of experience...this podcast is for you.
Most real estate investors and employees feel stuck. Maybe you're grinding away at a nine-to-five that drains you or hustling in a single-family real estate business that leaves you stressed and overwhelmed. You dream of passive income and cash flow, but every solution you try just adds more chaos to your life. The truth is, you don't need to manage dozens of properties, fix broken toilets, or put up with nightmare tenants. There is a smarter, more scalable way.
The problem isn't that self-storage is out of reach. Most people are overwhelmed by conflicting advice, all the moving pieces, and the myth that you need a ton of money or years of experience to get started. You end up overthinking, burning out, or worst of all, doing nothing and watching your dreams slip away. Other people are making it work and you wonder, why not me? What am I missing?
The answer is clarity, a proven plan, and a supportive community.
Imagine this: You have a clear roadmap to buy your first self-storage facility in the next six to twelve months, even if you've never done a real estate deal before. You know what to look for, how to find off-market deals, raise capital, and structure acquisitions that build wealth. You're part of a group that values simplicity, automation, and systems that make business more profitable. You are making progress, building cash flow, and finally owning your time.
Hosted by Alex Pardo, real estate investor, coach, and former host of The Flip Empire Show, Storage Wins is your weekly guide to building a self-storage business that serves your life. Each episode brings you practical insights from Alex and top experts, as well as real stories from students and everyday investors. We go deep on what works: choosing the right market, negotiating deals, automating operations, avoiding rookie mistakes, and scaling up for real financial freedom.
This show is about reclaiming your time and building a business that works for you. If you're sick of the rat race, exhausted by the endless hustle, and are ready to create freedom, wealth, and legacy, this is your show. You don't have to sacrifice your family, faith, or sanity to succeed. You just need a plan, one good deal, and the belief that freedom is closer than you think.
If you love shows like AJ Osbourne's Self Storage Income, Self Storage Investing with Scott Meyers, The Storage Investor Show, or the BiggerPockets Real Estate Podcast, Storage Wins is for you.
The Storage Wins community is for people who are done settling for less.
Whether you're a burned-out entrepreneur, a frustrated employee, or a real estate investor tired of spinning your wheels, you belong here. Subscribe and start your journey to cash flow, financial freedom, and a business that gives you your life back.
Disclaimer: The author, publishers, contributors and creators of this material are not responsible in any manner for any potential or actual loss resulting in the use of the information presented. The content of this publication is for informational purposes. No promise or guarantee of income or results is implied or suggested.
Not by flipping more houses or managing tenants, but by owning a self-storage business that creates real freedom. Imagine waking up knowing you're in control: your business is running, your income is steady, and your time is finally yours. That's what Storage Wins is all about.
If you're tired of trading dollars for hours, being burnt out from chasing deals that create more work, and are ready for a step-by-step system to buy your first self-storage facility, even if you don't have tons of time, money, or years of experience...this podcast is for you.
Most real estate investors and employees feel stuck. Maybe you're grinding away at a nine-to-five that drains you or hustling in a single-family real estate business that leaves you stressed and overwhelmed. You dream of passive income and cash flow, but every solution you try just adds more chaos to your life. The truth is, you don't need to manage dozens of properties, fix broken toilets, or put up with nightmare tenants. There is a smarter, more scalable way.
The problem isn't that self-storage is out of reach. Most people are overwhelmed by conflicting advice, all the moving pieces, and the myth that you need a ton of money or years of experience to get started. You end up overthinking, burning out, or worst of all, doing nothing and watching your dreams slip away. Other people are making it work and you wonder, why not me? What am I missing?
The answer is clarity, a proven plan, and a supportive community.
Imagine this: You have a clear roadmap to buy your first self-storage facility in the next six to twelve months, even if you've never done a real estate deal before. You know what to look for, how to find off-market deals, raise capital, and structure acquisitions that build wealth. You're part of a group that values simplicity, automation, and systems that make business more profitable. You are making progress, building cash flow, and finally owning your time.
Hosted by Alex Pardo, real estate investor, coach, and former host of The Flip Empire Show, Storage Wins is your weekly guide to building a self-storage business that serves your life. Each episode brings you practical insights from Alex and top experts, as well as real stories from students and everyday investors. We go deep on what works: choosing the right market, negotiating deals, automating operations, avoiding rookie mistakes, and scaling up for real financial freedom.
This show is about reclaiming your time and building a business that works for you. If you're sick of the rat race, exhausted by the endless hustle, and are ready to create freedom, wealth, and legacy, this is your show. You don't have to sacrifice your family, faith, or sanity to succeed. You just need a plan, one good deal, and the belief that freedom is closer than you think.
If you love shows like AJ Osbourne's Self Storage Income, Self Storage Investing with Scott Meyers, The Storage Investor Show, or the BiggerPockets Real Estate Podcast, Storage Wins is for you.
The Storage Wins community is for people who are done settling for less.
Whether you're a burned-out entrepreneur, a frustrated employee, or a real estate investor tired of spinning your wheels, you belong here. Subscribe and start your journey to cash flow, financial freedom, and a business that gives you your life back.
Disclaimer: The author, publishers, contributors and creators of this material are not responsible in any manner for any potential or actual loss resulting in the use of the information presented. The content of this publication is for informational purposes. No promise or guarantee of income or results is implied or suggested.
Episodes
Mentioned books
Feb 16, 2017 • 12min
EP075: Double Down on Marketing for Effective Growth
Alex discusses how to 'double down' on your marketing efforts. What are you currently doing right now to generate leads? Pick a marketing channel and then optimize it to the best of your ability. It's important to always have a bird's eye view of your business so you can improve and tweak systems and get more bang for your buck. Key Takeaways: Take one of your marketing channels and double down on it. Alex shares an example of how to double down. You spot a vacant property, what should you do? What are you currently doing to generate leads? How can you add to that? Remember, the extra steps you take, are steps your competitors aren't taking. You have to get that upper edge. One of the ways Alex got deals was by literally knocking on doors! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Batchgeo: Great for pin pointing properties on a map ***Recommended Resource To Receive Automated Seller Leads Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 13, 2017 • 36min
EP074: Susan Lassiter-Lyons on Getting Motivated Seller Leads
Susan Lassiter-Lyons is an investor, entrepreneur, and coach. She has personally closed more than 600 real estate transactions, and launched a private equity mortgage fund, raising 26.2 million dollars from individual investors. When it comes to getting highly motivated leads, Susan knows her way around. On today's podcast, she shares some creative niches that you can get into. Key Takeaways: Susan shares some of her main tips on how to get motivated leads. Always have at least 5 viable deals in your pipeline at any given time. When you force something to be a deal, chances are there are a lot of headaches associated with it. What does Susan's business look like today? Between Susan and her students, they have raised $250 million in private money. Newbies should focus on specializing. It's hard to break into the market if you're too broad. If you want to take on the big boys, then you really can't compete head-to-head with them. Wholesalers tend to be a little lazy when they're first starting out. Eviction filings basically have no competition. Susan shares her 'tenant from hell' story. What kind of MLS keywords has Susan found that has been effective for her? What marketing channel should you keep an eye out for? What advice would Susan give her 25-year old self? Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Getting The Money The Investor Insights Kick Em Out Quick Getting The Deals Eviction Coordinator Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 9, 2017 • 13min
EP073: How to Eliminate Seller's Remorse
Alex spoke about what you should do in the event a seller no longer wants to sell, in Episode 70. Today's episode covers this topic a bit further, on how you can prevent seller's/buyer's remorse. Alex offers his key strategies on how he can sniff out someone who may want to back out from the deal, and what you can do about it. Key Takeaways: Last week's episode was about how to handle clients who have seller's/buyer's remorse. There are many reasons why a client may no longer want to sell. So, how can you prevent seller's remorse from happening to you? Sounds crazy, but give that homeowner an out. You shouldn't be working hard to get a deal. You should always be people-focused in this business. You want to get the seller to sell to you. Ask them tough questions, shut up, and really listen to their answers. If the seller is sold on a 'maybe', you're in a horrible position. It should either be a yes or a no. Please share this podcast to your friends or family! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Episode 70: Seller No Longer Wants to Sell Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 6, 2017 • 18min
EP072: Here's The Magic Bullet
Alex recently attended an event, and it left him with three important takeaways he wishes to share on today's show. Some of these events can leave you inspired with new ideas, or uninspired. However, even though you've might have heard it all before, Alex believes that there's a time and place for everything, and sometimes we need to hear the same advice again, but just worded in a different way. Key Takeaways: Alex's got some good news and bad news for you. Going to a mastermind event or seminar can really inspire you. Sometimes you need to hear certain things repeated more than once. Alex wants to build a community of likeminded people through the Flip Empire Podcast & Facebook Group. There are three main things Alex took away from the recent event he attended. We're all looking for secret strategies to get ahead of the competition. Keep it simple. Don't overcomplicate things. If you haven't maximized direct mail yet, then you need to get focused. Remember to engage with your customers constantly. Sometimes you'll need to hire out, in order for that to happen. Alex is taking a bird's eye view on his business, and making it more efficient. Questions? Reach out to Alex! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Feb 2, 2017 • 12min
EP071: A Deep Dive Into An Effective Follow-Up System
In this week's episode, Alex does a deeper dive on his follow-up system. As he's mentioned on previous episodes, 70-75% of the deals he and his team have closed come from the follow up. This is why you really, really have to have fantastic systems in place, so that you always remain on your customer's mind. Key Takeaways: Alex will show you today what an effective follow-up system looks like. If you don't have your pipeline filled with leads, then you don't have a business. In a previous episode, Alex mentioned that his sales team is going through some intensive training to help them close deals more effectively. 3 out of 4 deals that Alex closes comes from the follow up! Always be in front of the seller's mind. How can you make your follow-up system more effective? Alex has 25 email templates already pre-built to make the process easier. How many emails does Alex send to his potential customers? Think about a follow-up system that consists of text messages, phone calls, emails, and sly broadcasts. You can program your CRM to send your customers a letter. So, what does an effective follow-up system look like? Ideally, you want this system to be automated. The key is to stay consistent. Let them know you're around! Remember, Alex has a private Facebook group that you can join! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Here is the Email Broadcast & Auto-Responder Service I use and recommend: Aweber Join The Flip Empire Facebook Group: The Flip Empire Facebook Group is a community of successful, like-minded real estate wholesalers / entrepreneurs, dedicated to building real estate businesses that support their desired lifestyle while helping others in the process. The purpose of this group (and FlipEmpire.com) is to serve it's members and add value to their businesses by providing free content, training, tools, resources, and most importantly, community, to help everyone achieve FREEDOM through Real Estate Investing. Click here to request access to this closed Facebook group to connect with our community. Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Jan 30, 2017 • 23min
EP070: What To Do When A Seller Decides To Default
Alex does not have a special guest for this week's episode. However, he does have some great wisdom for you guys, as he just came back from a 2-day intensive mastermind. Masterminds are a great way to keep momentum going, and connect with highly-motivated achievers. This week's topic dives into what happens when a seller suddenly decides they don't want to sell the property anymore. What are your options? Key Takeaways: Don't forget to check out the new Facebook Group! Please read the guidelines before you post. Alex just got back from a pretty intense mastermind. The biggest takeaway? Keep things simple. These events keep Alex inspired and juiced up! Immerse yourself with high achievers. Even though Alex has a new baby on the way, he still plans to attend these valuable events. What does Alex do when an owner has suddenly decided they don't want to sell? Your job is to make things as easy as possible for the seller. If you're just getting started, don't be afraid to seek expert help and spend the $300-500 it takes to do that. It'll save you A LOT of headaches in the future! If you begin to encounter problems, always work things out with the seller first. If you can't, then let them know you'll have to bring lawyers in. You always need to try and figure out why they had a sudden change of mind. Let Alex know if you liked this type of episode! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Join The Flip Empire Facebook Group: The Flip Empire Facebook Group is a community of successful, like-minded real estate wholesalers / entrepreneurs, dedicated to building real estate businesses that support their desired lifestyle while helping others in the process. The purpose of this group (and FlipEmpire.com) is to serve it's members and add value to their businesses by providing free content, training, tools, resources, and most importantly, community, to help everyone achieve FREEDOM through Real Estate Investing. Click here to request access to this closed Facebook group to connect with our community. Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Jan 26, 2017 • 13min
EP069: What to Do with an Unmotivated Seller
So many of your deals will come from the follow-up. Alex cannot stress this enough! You need a strong follow-up system. Of course, it's also very hard to do deals, if you don't send offers, but make sure your marketing dollar gets stretched to the fullest potential by following up. If not, you're just leaving money on the table. Alex discusses on this episode the new changes he's implementing in his business when it comes to an unmotivated lead, and what he's doing to hopefully have it convert down the line. Key Takeaways: Be sure to listen to last week's show on the importance of online leads! In episode 65, Alex spoke about why he made the switch from automated voicemail to answering the incoming calls live. If you're in the real estate business, you're also in the marketing business. Remember, 70-80% of Alex's deals happen from their follow-up system. Alex is changing up his system a little bit, when it comes to those unmotivated leads. Be sure to check out episode 52, which dives right into how to have an effective follow-up system. Before you meet with a seller, check them out on Facebook, so you can build better rapport. Send Alex your feedback! He'd love to hear from you. Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group EP065: 24-Hour Recorded Voice System vs. Taking Calls Live EP067: Not Doing Online Lead Generation? You're Missing Out. EP052: Focus on Your Follow-up System First, and Then Your Marketing. Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Jan 23, 2017 • 38min
EP068: Scott Jelinek on Guerrilla Marketing Strategies for Under $100
Scott Jelinek has been a real estate investor for the last 20 years. He started his business with nearly no money and no plan, but has quickly scaled and grown his business to help match the lifestyle he wants. Today, he travels 12 weeks out of the year and makes around 3-5 deals a month. Although it might not sound like a lot, Scott is still able to make around $19K on average with each deal. On this week's episode, Scott discusses why direct-mail marketing might not be the best option for someone who is just starting out, and opens the door towards cheaper guerrilla marketing strategies that anyone can implement. Key Takeaways: The theme for 2017 is simplification. Alex just launched a private Facebook group! Feel free to join! Alex wants to provide as much value as he possibly can! Scott travels about 12 weeks a year now, and strictly wholesales his properties. Scott is more focused on building a good life through his business. What kind of marketing channels does Scott recommend to use if you're just starting out in this industry? The cheapest marketing option is bandit signs! Scott hates them, but hey, they work. What other marketing channels does Scott recommend for the newbie investor? Give your prospects just one action to take. Too many options might paralyze them! Definitely have different lines in the water to attract different types of clients. What's a good balance between effective marketing through different channels? How can someone avoid getting overwhelmed by it all? What kind of strategies or tactics are currently working with direct-mail marketing? Be consistent! Stay in front of your prospects as much as possible! Mentioned in This Episode: FlipEmpire.com Flip Empire Private Facebook Group Connect with Scott at: Realestategrowthcoach.com Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Jan 19, 2017 • 18min
EP067: Not Doing Online Lead Generation? You're Missing Out.
Alex appreciates your feedback! Based on your responses, you will be seeing more case studies in Thursday's Q&A. Today, Alex dives in on why you shouldn't be skeptical about online lead generation. Not all online leads suck! In fact, if you're not working some sort of strategy out online, you're really missing out on opportunities. Alex explains how he was able to turn a free online lead into a sale within 35 days, on this week's episode! Key Takeaways: You spoke and Alex listened! Stayed tune for more client case studies. Facebook can be misleading sometimes. People always show the checks, but never talk about the struggle. There are so many lessons to learn, by listening to what people have had to overcome. Today, Alex will be talking about a deal he closed on December 15th. Regardless of the size of your marketing budget, you should always be doing online lead generation. Skeptical about online leads? Here's why you shouldn't be. Alex dives into what exactly he did to get this (free!) online lead into a sale. He also closed this deal in 35 days from start to finish. With that being said, Alex's VA did have to generate 100s of leads before they were able to find this motivated seller. It does not hurt to get someone on your team to help you generate leads from this avenue. Okay, let's get started! Alex explains what's in their Google Docs spreadsheet and how it's laid out. Make sure you ask in your email if you're speaking with the owner of the property. Put a unique phone number, so you can track where your lead came from. It was on the 2nd or 3rd text message/email followup, when this particular homeowner responded. On a daily basis, start generating leads. Start contacting people! Work on your online lead generation, ASAP. Mentioned in This Episode: FlipEmpire.com Owners.com Gosection8.com Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
Jan 16, 2017 • 38min
EP066: Chris Bruce Finds Creative Ways to Get Leads for FREE
Chris Bruce is a real estate investor, and the podcast host of Escape The REI Newbie Zone, a show all about how newbies can break through and enter the real estate investing industry. On this week's episode, Chris discusses ways you can get leads for free, especially when you have a low-to-no marketing budget, whatsoever. Key Takeaways: What advice does Chris have for people who are just starting out, and do not have a big marketing budget on hand? Put out ads looking for bird dogs. If you put an ad on looking for bird dogs, make sure you have training in place to teach them what they should be looking for. Put a video of the kinds of properties you are looking for, in the ad. If you already have people scouting for you, you can also get them to put a post-it sign, or some sort of note, into the mailbox of some of these homeowners. Chris likes to run a skip trace on the property and then contact any family members that pop up. They want to get a warm introduction from their family member first. Alex noticed that most of the deals he was closing were with homeowners above the age of 50. Instead of throwing away your returned mail, run a skip trace on them. What's Chris's process when he runs a skip trace? Afraid of cold calling? Don't be! You're trying to help these people out. Don't look at it as a cold call — look at it as a conversation. If you're doing a direct-mail campaign, be sure you have enough money to do four touches. If you can't re-mail people every 60-90 days, then don't commit to the campaign. Small budget? Target a niched list. What advice does Chris have for his 22-year-old self? It's a cool thing to be an entrepreneur these days, but you need to have thick skin, in order to make it. Mentioned in This Episode: FlipEmpire.com Connect with Chris Bruce at: www.escapethenewbiezone.com Craigslist.com Microbilt.com Tlo.com Rich Dad Poor Dad: (What the Rich Teach Their Kids About Money — That the Poor and Middle Class Do Not!), by Robert Kiyosaki The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, by Tim Ferriss The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
