Storage Wins EP068: Scott Jelinek on Guerrilla Marketing Strategies for Under $100
Scott Jelinek has been a real estate investor for the last 20 years. He started his business with nearly no money and no plan, but has quickly scaled and grown his business to help match the lifestyle he wants. Today, he travels 12 weeks out of the year and makes around 3-5 deals a month.
Although it might not sound like a lot, Scott is still able to make around $19K on average with each deal. On this week's episode, Scott discusses why direct-mail marketing might not be the best option for someone who is just starting out, and opens the door towards cheaper guerrilla marketing strategies that anyone can implement.
Key Takeaways:
- The theme for 2017 is simplification.
- Alex just launched a private Facebook group! Feel free to join!
- Alex wants to provide as much value as he possibly can!
- Scott travels about 12 weeks a year now, and strictly wholesales his properties.
- Scott is more focused on building a good life through his business.
- What kind of marketing channels does Scott recommend to use if you're just starting out in this industry?
- The cheapest marketing option is bandit signs! Scott hates them, but hey, they work.
- What other marketing channels does Scott recommend for the newbie investor?
- Give your prospects just one action to take. Too many options might paralyze them!
- Definitely have different lines in the water to attract different types of clients.
- What's a good balance between effective marketing through different channels? How can someone avoid getting overwhelmed by it all?
- What kind of strategies or tactics are currently working with direct-mail marketing?
- Be consistent! Stay in front of your prospects as much as possible!
Mentioned in This Episode:
Flip Empire Private Facebook Group
Connect with Scott at: Realestategrowthcoach.com
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