How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Anar Taori (Lovingly) and James Brand (Microsoft) as they discuss how using AI tools can help current and aspiring PMs be successful in product development. AI tools can help product managers in numerous ways, including automating repetitive tasks, analyzing large amounts of data to identify patterns and trends, and providing real-time insights into customer behavior, but how can we be sure that this will be reliable for PMs?   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 08:12 AI Tools in product management workflows 15:25 Is AI reliable? 19:16 Prompts you could use to survey Chat GPT instead of customers 21:19 Using GPT for market research 23:52 Giving AI personas 25:14 Ethics behind using AI tools 28:57 AI in Governement 32:08 Providing context & phrasing your question to Chat GPT  35:13 How does Chat GPT absorb the information from users’ questions? 38:08 Success stories in using AI tools 42:12 For people planning to use Chat GPT 44:06 How do we know if Chat GPT has the information or the knowledge of specific domains? 47:37 Final thoughts

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Martie K. Burris (Salesforce) to discuss product management interview strategies. To land the best PM role in the best company, you have to master the art of acing any and all product management interviews. Listen in to the techniques experienced PMs use, their strategies that have worked, and their proven and tested frameworks.   Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.   What to Listen For: 00:00 Intro 02:10 The Inclusive Product Management Accelerator program 06:10 PM interviews have evolved over time 09:11 What is the purpose of a PM interview? 13:36 Lead PM interviews focus more on the strategy   14:48 The type of questions to prepare for 17:25 Find resources and practice with other people 20:14 The Do’s and Don’ts of PM interview 24:20 Summarize your answer at the end 26:03 Your framework should be your natural thought process  31:01 How to handle rejection 33:47 Is MBA a necessary requirement? 39:55 Strategies to get into the right interview 45:43 Interview people with empathy and listen more  48:45 Be mindful that people are trying to understand your thought process

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome  Charles Wartemberg (Netflix), Dosoo Amenyah (Facebook), and  Nkem Okoye (Instacart) as they discuss the mistakes that made them become better PMs. These experienced professionals candidly share their personal experiences and the common mistakes they made that helped them grow into better product managers.   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 09:22 Jumping and transitioning too quickly 12:15 Coping with feeling like a failure 16:49 Having people to share your wins 18:29 Understanding what mattered to the end user not just the internal users 22:11 How do you know if you’re making a mistake? 28:17 Signals to look for in a quality translation 34:26 Quantitative signals when it comes to translations 36:57 How to find motivation after the mistake? 43:20 Proceeding when roadblocks happen 45:42 Balancing between data-driven and decision-making with intuition 51:37 Final thoughts

Connect with leading product managers at the Inclusive Product Management Summit, May 12th and 13th in Seattle. Learn more at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Sheena (D’ornellas) Mclean (Butterflio) and Fedor Sandakov as they discuss how to land a PM role using Chat GPT. Lots of prompts and tips on how Chat GPT can help your transition to become a PM so make sure to check out today’s episode!   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 06:26 What needs to be done to break into PM 09:10 Writing cover letters using Chat GPT 15:07 Competing for a job where other aspiring PMs also use Chat GPT 16:04 Ways to improve your prompt 18:55 Long-term effect of using AI 20:19 Prompts to use for the job search process 23:50 Chat GPT as an interviewer 25:41 Reframing resumes  27:45 Teach Chat GPT to write in a different tone and voice 30:03 Entry-level books for someone transitioning to a PM role 33:52 Doctors as PMs 43:19 How transparent should you be in your interview that you use Chat GPT? 49:43 Chat GPT can’t replace human 51:36 Final thoughts + resource for Chat GPT prompts

Last chance for early bird pricing for the Inclusive Product Management Summit. Register today at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Amirtha Raman (Amazon) as they discuss if PMs really do need to innovate. Innovation is the process of creating something new or improving an existing product or service. Innovation is a critical aspect of product management and can help product managers succeed in their roles.   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 01:43 Do PMs really innovate? 05:04 What does innovation mean? 07:57 Innovation = huge shifts 10:07 High standard innovation 15:27 Is TikTok innovative? 19:37 Innovation in companies 24:45 Innovation vs. imitation 30:59 Gartner Hype Cycle 33:43 The IOA framework 39:35 Buzzword Blitz 44:23 Final thoughts  

Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Lewis C. Lin (ManageBetter) and Dontae Delgado (Amazon) as they discuss one of the famous AI chatbots available right now, ChatGPT. In this week’s episode, the panelists will share the pros and cons of using ChatGPT and if there is really a chance that it can take over PMs?   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 05:09 Is ChatGPT taking over PMs jobs? 07:25 PM tasks you can do with ChatGPT 11:20 Can ChatGPT do user research? 15:53 Using ChatGPT to surface more information & brainstorming 19:38 The correct prompts to use  27:42 Your first ChatGPT prompt 30:54 Data safety in ChatGPT 33:38 Should you tell others that you use ChatGPT? 36:07 Bigger companies using AI 41:19 ChatGPT helping to improve your day-to-day  44:59 Buzzword Blitz 47:39 ChatGPT taking over the intelligence of the next generation 55:57 Final thoughts

Join us in Seattle on May 12th and 13th for the Inclusive Product Management Summit. Early bird pricing on registration available at https://summit.info.foster.uw.edu/   In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Kristina Brecko (University of Rochester) and Spencer Hardwick (Ticketmaster) as they discuss about Kristina’s research and whether you should release free updates or charge for a new version of your product. We’ll also find out why some people choose not to upgrade and how to know if there is value added before you click that update button!   Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 05:01 Kristina’s research 08:38 Updates and new versions in a PMs point of view 12:29 The main drivers for updates 15:25 Making people aware of the updates and let them be willing to update 17:47 When should you price upgrades? 25:33 Maturity of the market 28:25 Friction and resistance of users  39:39 Why do some users choose to upgrade vs. not to upgrade? 45:24 Upgrading only when there is value added 48:30 Final thoughts

Toyyibat Yussuph (American Express), Ria Bhatia (Niantic), and Rakesh Kumar (Mastercard) join marketing professor Jeff Shulman to discuss platform product management. They cover topics such as user personas, risk assessment, prioritization, and aligning business features with tech imperatives. The podcast explores the importance of understanding the essentials of a platform and provides insights into building scalable platform products.

Learn from time management experts, Alex Selby (Amazon) and Swati Goel (Facebook), as they discuss the importance of structured and creative meetings, gathering data from customers, and strategic time allocation. They also touch on the Inclusive Product Management Accelerator program and the balance between outcome-driven meetings and allowing for creativity.

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Sarada Sahu (Microsoft) as they discuss about user personas. Personas are important for PMs as they help in understanding their users' needs, goals, behaviors, and preferences.    Disclaimer: All opinions of the speakers are their own.   What to Listen For: 00:00 Intro 03:56 Customer obsession and starting a user persona 06:02 Who develops the user personas? 09:54 Being specific enough without excluding people 14:00 How many personas is okay to utilize? 15:33 Market segments vs. personas 18:28 Persona for a manufacturer 20:02 Other people who work with personas 23:41 Personas are common language for companies 28:22 Buzzword Blitz 34:58 How to distinguish between persona and segment 37:08 Building a zero to one product 40:25 Trust as an important aspect in a user persona’s journey and the product development 42:33 Final thoughts   Links:  https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design