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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Amirtha Raman (Amazon) as they discuss if PMs really do need to innovate. Innovation is the process of creating something new or improving an existing product or service. Innovation is a critical aspect of product management and can help product managers succeed in their roles.
Disclaimer: All opinions of the speakers are their own.
What to Listen For:
- 00:00 Intro
- 01:43 Do PMs really innovate?
- 05:04 What does innovation mean?
- 07:57 Innovation = huge shifts
- 10:07 High standard innovation
- 15:27 Is TikTok innovative?
- 19:37 Innovation in companies
- 24:45 Innovation vs. imitation
- 30:59 Gartner Hype Cycle
- 33:43 The IOA framework
- 39:35 Buzzword Blitz
- 44:23 Final thoughts
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem