Joseph Jaffe is Not Famous

"Content is the currency of our marketing strategy – it's how we connect with our audiences on a level that goes beyond the transactional." - Robert Rose-------------------------------------------------------------------  In a recent episode of “Joseph Jaffe is not Famous,” I had the pleasure of engaging with Robert Rose, the beacon of content marketing strategy. In a world saturated with content, Robert's insights cut through the noise, offering a blend of wisdom and wit that embodies the spirit of the modern marketing maverick. PS Don't forget to play 2 Truths and a Lie: bit.ly/2t1l_robertrose-------------------------------------------------------------------   Here are my show notes:  21m - Doyen Rose30m - What's our Job? Part 231m - Kotler: Value33m - It has to! (CCDDPP) Spirit Share39m - That question is the answer (make lives better)40m - Relationships are everything43m - Brand as voice - Consitency to Reliability (44m); 45m - Consistency is table stakes49m - Conscious Content Marketing51m - Content Production52m - Is TV a service or a format?54m - Content as an operation; as an operating system55m - Organ (Joe Quote)58m - Content Tonage Overload -------------------------------------------------------------------  “When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose-------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

On the Confidence Spectrum: "It's not about being absolutely confident or not at all; it’s about recognizing and adjusting the levels of self-assurance as if using a dimmer switch." - Paul Epstein -------------------------------------------------------------------  In a compelling episode of "Joseph Jaffe is not Famous," I sat down with Paul Epstein, the esteemed author of "Better Decisions Faster," to delve into the complexities of decision-making and the pursuit of confidence. Our conversation traversed the landscape of self-awareness, shedding light on the profound impact that confidence, or the lack thereof, can have on our decisions and ultimately, our lives.-------------------------------------------------------------------   Here are my show notes:  13m - Light Switch; Confidence Dimmer; Confidence Container24m - Confidence is the Ante to play (chicken egg of Making Decisions and Confidence)26m - Me Too / pre-confidence and post-confidence29m - Proof Serum versus Truth Serum30m - Sue-Ann; Love/Hate/Tolerate as a % of your day32m - So what are you after?33m - Confidence = Identity (core values); Authentic Confidence; Inconsistent Confidence36m - Confidence = Values x Action (how consistently you do it)38m - I will live my value of ______ by _______45m - Head (Mindset), Heart (Identity, Truth), Hands49m - Green Light; The Messy Middle50/51m - Values for Head, Heart and Hand54m - The Worst Decision is Indecision/paralysis55m - Deflection and Binary57m - Private Opinion of Heart; Think with your Heart59m - Thank God its Monday -------------------------------------------------------------------  “Public opinion is a weak tyrant compared with our own private opinion.” - Henry David Thoreau-------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Reacting without a system can lead to chaos; responding with a system leads to progress." - Priscilla McKinney -------------------------------------------------------------------  In this week’s episode of "Joseph Jaffe is not Famous," I sat down with Priscilla McKinney, the author of "Collaboration is the New Competition." Together, we dove deep into the world of collaboration, sharing insights, anecdotes, and a touch of humor along the way. Priscilla's book explores why collaboration is crucial in today's world and how it can reshape the future of work.PS Don't forget to play 2 Truths and a Lie - bit.ly/2t1l_priscillamckinney -------------------------------------------------------------------  Here are my show notes:  10m - ABH (Always Be Helping)13m - Never be ashamed to sell; be upfront15m - Sticky weird selling16m - What do you need?18m - Gain v Lose; Gain v Give23m - Doesn't have to be fair; balanced; Long game38m - S.O.A.R.41m - Reacting / EOS / Ryan Halliday - The Object is the Way; Reactive v Reaction44m - Trust your reaction; Rubric48-52m - Scarcity and Hoarding; Zero Sum; Indigenous People54m - Nietzsche - the Abyss55m - Queen Bee; Busy Bee56m - Collaboration isn't Chaos1h - That's just geography quote (GOLD) -------------------------------------------------------------------  Because it consists of billions of bidirectional interactions every day, Twitter can be thought of as a collective, cybernetic super-intelligence." - Elon Musk-------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Equity might not mean equality, but it demands fairness across roles." - Erica Keswin-------------------------------------------------------------------  In an enlightening episode of "Joseph Jaffe is not Famous," I sat down with Erica Keswin, a noted workplace strategist and bestselling author. Our discussion revolved around the rapidly evolving dynamics of the modern workplace, focusing on the critical themes of connection, flexibility, and equity. This article not only encapsulates the wisdom shared in our conversation but also invites you to delve into the full episode for a comprehensive understanding of these transformative workplace strategies. PS Don't forget to play 2 Truths and a Lie - bit.ly/2t1l_ericakeswin-------------------------------------------------------------------  Here are my show notes:  Loneliness and connection in the workplace. (2:27)Personal growth and humor with a lie hidden among facts. (9:56)Humor, improv, and sports with a Real Madrid fan. (12:11)Workplace relationships, loneliness, and innovation. (17:05)Work-life balance and connection in a remote work era. (22:09)Designing workdays worth the commute, inclusivity, and collaboration. (27:35)Work-life balance and productivity for remote workers. (33:37)Employee retention techniques and company rituals. (38:23)Virtual connection and its impact on business and well-being. (43:09)Creating rituals for connection and check-ins in the workplace. (48:12)Work-from-home flexibility and its impact on productivity and equity. (54:14)Employee retention and humor with a guest. (1:01:09) -------------------------------------------------------------------  "The business of business is relationships; the business of life is human connection." - Robin S. Sharma-------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

I had the pleasure of engaging with Jim Meskimen, a virtuoso of voice and a sage of the stage, known for his masterful impressions and comedic genius. Our conversation meandered through the realms of pop culture, the intricacies of comedy, and the transformative power of impressions, offering a tapestry of insights that connected deeply with life itself.PS Don't forget to play 2 Truths and a Lie - bit.ly/2tl1_jimmeskimen-------------------------------------------------------------------  Here are my show notes: 12m - JTS (intro)20m - Mundane; Fun of Life; Delicious Surprise25m - Full House26m - A Game; A Dream; Discipline, force; Don't Say No27m - You're not supposed to see the hard work29m - Take away the Wonder35m - Taking life too seriously; accept imitations38m - Laughter is a rejection of something that is illegitimate42m - Built Up + Release44m - Flights of Fancy49m - Being Creative (create conversation)-------------------------------------------------------------------  "Do not take life too seriously. You will never get out of it alive." - Elbert Hubbard-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

In a world inundated with choices and an overabundance of information, businesses often find themselves struggling to stand out and differentiate their offerings. The quest to be the best at everything, to cater to every possible need, can often lead to mediocrity, diluting a brand's identity and impact. However, there's a shift happening—one that encourages businesses to zoom out and rethink their approach. In a recent episode of "Joseph Jaffe is not Famous," marketing expert Allen Adamson discussed the importance of focusing on how businesses deliver their products or services rather than what they offer. This shift from what to how is transforming the business landscape.PS Don't forget to play 2 Truths and a Lie - bit.ly/2tl1_allenadamson-------------------------------------------------------------------  Here are my show notes:  25m - PBEC (28m)28m - Harder to figure out how to make consumers lives better30m - Comfort in the familiar32m - Short(cut) to the Chase34m - Most brands today are similar (versus dissimilar)38m - Experience Disruption39m - Be better at one thing40m - 2 Lessons: Too much choice; Product "Self-Commoditization" / Assumption/Perception - Execution43m - Self Inflicted Commoditization48m - 50 Shades of Vanilla / Black 2249m - Focus is Risky52m - Going against Gravity55m - Wright Brothers - Easy to Soar56m - Returning things to Amazon58m - Shipping and Receiving; VP, Shipping and Receiving (iPhone) / What v How-------------------------------------------------------------------  "Good judgment comes from experience, and experience comes from bad judgment." - Rita Mae Brown-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"When we do these things, when we take personal responsibility, we connect with emotion and we serve with empathy... work and life becomes more enjoyable for our customers, and then we reflect that, it becomes more enjoyable for us as well." - Scott McKain -------------------------------------------------------------------  In this episode of "Joseph Jaffe is not Famous," I had the pleasure of speaking with returning guest, friend and Speaking Hall of Famer • Scott McKain about the importance of personal pride and responsibility in the business world. We delved into the idea that each individual, regardless of their role or position, has the power to make a significant impact on customer experiences and, by extension, their company's success. PS Don't forget to play 2 Truths and a Lie - bit.ly/2tl1_scottmckain-------------------------------------------------------------------  Here are my show notes:  11m - Indiana Jones - employee (+15m)16m/17m - Gen Z hasn't been taught basics19m - Entitled20m - What we have here is a failure to communicate21m - You can't eat your seed corn; Satan devouring his young23m - Hi Tech - Hi Touch25m - Artificial Wisdom28m - B2B / Human to Human (Tragedy)29m - It IS personal; It IS Business30m - Speech Coach; Eleanor Rooseveldt Quote31m - Where this comes from?32m - Write from the Heart; Speak from your Skill35m - We have to get people to CARE!36m - Customers buy our "how"46m - CX can differ inside a single company50m - Placate / Fix the process52m - EVP, Initial Impressions55m - Starbucks -------------------------------------------------------------------  Remember always that you not only have the right to be an individual, you have an obligation to be one.” – Eleanor Roosevelt-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"The whole time that you're looking it up, asking someone, the individual who asked you the question is slowly freaking out." - Jay Baer-------------------------------------------------------------------  In a highly engaging conversation, Jay Baer and I delved into various aspects of the evolving business landscape, the importance of time, how responsiveness and speed are becoming critical factors in customer relationships, and the evolving dynamics of customer expectations. The key takeaway is that businesses must prioritize responsiveness and find their optimal speed to meet customer needs effectivelyPS Don't forget to play 2 Truths and a Lie-------------------------------------------------------------------  Here are my show notes: Response and responsiveness in business. (6:16)Tequila education and influencer rankings. (12:49)Political campaign innovation and digital fundraising. (15:59)Politics, NFTs, and personal interests. (20:27)Time management and its impact on business. (27:54)Speed and responsiveness in business, with insights on prioritizing speed and avoiding too fast. (33:04)Speed, responsiveness, and communication strategies. (40:26)Personalized customer service and predictive value generation. (45:32)Speed, customer expectations, and tequila. (51:26)Speed and its impact on business success. (56:51) -------------------------------------------------------------------  “Stop trying to make everyone happy. You're not tequila.” - Emmy Rossum-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"I always like to say I didn't write a book, I engineered an outcome. My outcome was to hold a mirror to somebody's inner potential and allow them to connect with me somewhere along my journey so they could extract value from what I believe I have to share." - Matt Higgins-------------------------------------------------------------------  In a recent interview with ex-Vice Chairman of the Miami Dolphin, Shark Tank guest shark, American businessman, author, and the co-founder and CEO of RSE Ventures, and author of best-selling Burn the Boats, Matt Higgins, we delved into a wide range of topics that underscore the essence of success, ambition, and personal growth. Higgins shared his insights and experiences that have shaped his journey. Matt reminds us that success is often achieved by confronting risks, embracing passion, and defying conventional expectations. Whether you're an aspiring entrepreneur, a career-driven individual, or anyone seeking personal growth, these key takeaways can serve as guiding principles on your journey. Remember, there is no plan B for passion, and the path to success often involves burning the boats and fully committing to your goals.PS Don't forget to play 2 Truths and a Lie-------------------------------------------------------------------  Here are my show notes: Entrepreneurship, burnout, and overcoming obstacles. (3:09)Entrepreneurship and Shark Tank with a twist. (9:33Entrepreneurship, business ideas, and staying power. (12:54)Regret, journalism, and gyro machines. (20:52)The importance of embracing edge cases in personal and professional growth. (24:49)Grief, trauma, and personal growth. (30:03)Overcoming fear and achieving goals through risk mitigation. (34:12)Embracing risk and passion to achieve success. (39:38)Race, privilege, and personal growth. (47:42)Passion, potential, and marketing (53:03) -------------------------------------------------------------------  "There is no plan B for passion." - Chris Gardner-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"We need to relearn how to get comfortable with being uncomfortable within safe conditions." - Neal Conlon-------------------------------------------------------------------  In a thought-provoking and inspiring interview with Neal Conlon, we delved deep into the concept of "pressing forward" and its profound implications for personal and professional growth. Neal, a coach and advocate for personal transformation, shared valuable insights on how embracing this philosophy can lead to a more fulfilling and successful life. Neal Conlon's insights on "pressing forward" offer a powerful message of hope and empowerment. His emphasis on self-trust, the removal of distractions, and the belief that everyone has greatness within them resonates with individuals seeking personal transformation and a more fulfilling life journey. Neal's work as a coach and advocate serves as a beacon of inspiration, reminding us all that we can unlock our potential and make a positive impact on the world by pressing forward toward our greatness.PS Don't forget to play 2 Truths and a Lie-------------------------------------------------------------------  Here are my show notes: I fight for my dreams. (2:02)The power of a prompt. (6:53)The value of plant medicine. (13:38)The importance of being ready for danger. (19:22)How to get comfortable with being uncomfortable. (25:24)The importance of having a clear vision. (32:11)Press the damn button. (42:23)The importance of recognizing your greatness. (48:03)What does it mean to be an introvert to be great? (54:12)The importance of trusting yourself. (1:01:35) -------------------------------------------------------------------  Your present circumstances don't determine where you go; they merely determine where you start - Nido Qubein-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices