Joseph Jaffe is Not Famous

In this conversation with Jay Acunzo, a storytelling expert helping creators shine, he emphasizes the magic of authentic narratives in a sea of content noise. Jay reveals the '5 P's'—Posture, Process, Practice, Premise, and Performance—as essential elements for standing out. He argues that personal connections outweigh fame in content creation, urging creators to embrace their uniqueness. Through engaging anecdotes, he illustrates how storytelling can elevate the mundane into something magnificent, fostering deeper audience connections.

“Demote the Geeks” – Jeff Jarvis-------------------------------------------------------------------   Jeff Jarvis and I delved deep into the historical context of technological revolutions and the Gutenberg Printing Press's impact on the Renaissance. We discussed the parallels between that era and the current state of the internet and emerging technologies. Our conversation emphasized the importance of patience, historical context, and ethical considerations when navigating the ever-evolving world of technology. By learning from the past and approaching emerging technologies with a human-centered perspective, we can better shape a positive future.-------------------------------------------------------------------  Here are my show notes: The impact of the internet and AI on knowledge sharing. (0:09)The evolution of the internet and its impact on society with Jeff Jarvis. (5:17)Howard Stern's interviewing skills and journalism. (12:59)Work-life balance, office culture, and the future of print media. (17:14)The decline of magazines and potential for subscription-based models. (24:08)The future of advertising and media in the digital age. (28:59)The role of media in society, commoditization, and the importance of human connection. (34:50)Marketing, advertising, and technology. (40:57)The history and future of print media. (45:49)The impact of technology on society and the importance of humanity. (51:43)The impact of Gutenberg Printing Press and web3 technology. (59:00)Creativity, imagination, and marketing with Joseph Jaffe. (1:04:44) -------------------------------------------------------------------  “Give me twenty-six soldiers of lead and I will conquer the world" - Johannes Gutenberg-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Today's the day we have. Let's see what we can do with it." - Kevin O'Brien-------------------------------------------------------------------   I had a profound conversation with Kevin O'Brien - now a dear friend - where he shared the inspirational story of his daughter, Catie. Catie's remarkable journey and her ability to focus on making every day count left a deep impression on me. I'm honored to share the story of Catie, a courageous young girl who touched my heart and the incredible work of St. Jude Children's Research Hospital. This story is a powerful reminder of the critical mission of St. Jude and why we must all support it.-------------------------------------------------------------------  Here are my show notes: Living life to the fullest and making the most of time. (0:04)Prioritizing eulogy virtues over resume virtues. (10:45)Growth, loss, and resilience after a parent's passing. (15:58)Growth after loss and how to fill the void. (19:54)Personal stories, persistence, and advocacy. (23:58)Pediatric cancer, St. Jude Hospital, and personal stories. (30:41)Pediatric cancer survival rates and personal story. (34:58)Cancer treatment and living life to the fullest. (39:43)Legacy, hope, and supporting St. Jude Children's Research Hospital. (43:38)Legacy, birthday wish, and St. Jude. (50:02)St. Jude Children's Research Hospital and its history. (54:04)Coping with cancer and the importance of asking for help. (59:31) -------------------------------------------------------------------  "You have to be willing to give up the life you planned and instead, greet the life that is waiting for you." - Joseph Campbell-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"The purpose of purpose is growth and profit. It is a means to an end, and we are capitalists. We just happen to live in a time when it's never mattered more to the decision to purchase something." – Seth Matlins-------------------------------------------------------------------  Seth and I had the opportunity to discuss an intriguing article he wrote titled "Capitalism's Crisis of Perception." The article delves into the evolving landscape of capitalism and the need for a shift in perception and practice. We explored the changing dynamics of capitalism, the role of conscious consumerism, and the implications for businesses and marketers.The landscape of capitalism is changing and with it, the emergence of conscious consumerism, and the evolving role of marketers and business leaders as well. It calls for a paradigm shift in how capitalism is perceived and practiced, emphasizing the importance of purpose-driven brands and ethical business practices in today's world.-------------------------------------------------------------------  Here are my show notes: Marketing, capitalism, and evolution. (2:15)Marketing successes and a unique scratch-and-sniff book. (11:48)Twitter's decline and Elon Musk's impact. (16:56)The power of lurking and listening in business and marketing. (23:49)The impact of Coca-Cola's partnership with American Idol. (27:38)Evolving capitalism and marketing. (34:06)Capitalism's imperfections and potential solutions. (40:13)The role of marketing in driving change and evolution in capitalism. (45:52)Marketing, innovation, and the role of CMOs in uncertain times. (51:38)Marketing and advertising trends and challenges. (55:30)-------------------------------------------------------------------  Quote of the Episode: "Under capitalism, man exploits man. Under communism, it's just the opposite." - John Kenneth Galbraith-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Reinforcements are like fireworks. You don't get change with a one-time bang; it needs sustained impact." - Damon Centola-------------------------------------------------------------------  Damon Centola's revolutionary insights offer a seismic shift in the way we think about influencing the influencers. As we pivot from our outdated methodologies, it's imperative for business leaders to adapt and understand the real mechanics of social contagions and networks. In a world where 'timing and luck' sound like bingo phrases, Damon argues for an empirically-grounded approach to orchestrate wide-scale change.-------------------------------------------------------------------  Here are my show notes: How did you get into the field of sports? (10:20)From the few to the many. (16:26)How do you influence the influencers? (21:58)The concept of strong ties. (27:59)The power of serendipity and social diversity. (33:41)Reinforcements are like fireworks. (38:09)Diversity is reinforcing our worldview. (43:27)The importance of timing and luck. (49:21)How did the idea of exclusive become elitist? (57:28)How to identify social networks in organizations. (1:02:13)Clusters, Bridges and Networks. (1:09:05)-------------------------------------------------------------------  Quote of the Episode: Pure truth cannot be assimilated by the crowd;it must be communicated by contagion. - Henri Frederic Amiel-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"This culture of fear is really being developed because the amount of information that we process is unprecedented." – Dr Seth Norrholm-------------------------------------------------------------------  The realm of fear is as expansive as it is primal. It's a landscape that media and society tap into with reckless abandon. But how often do we stop and scrutinize what actually terrifies us, why it does, and how it manipulates our actions? In a riveting discussion on my show, "Joseph Jaffe is not Famous," Dr Seth Norrholm gave us the intellectual tools to unpack the complexities of fear, mass shootings, and the consequences of our collective numbness to sensationalism. Let's be honest: we've all been complicit in perpetuating the cycle of fear, but Dr. Norrholm lays out a blueprint for how we can change course.-------------------------------------------------------------------  Here are my show notes: There is nothing to fear. (9:14)What the hell is the deal with nickelback? (14:34)The difference between innate fears and learned fears. (19:52)The difference between phobia and adaptive fears. (24:22)Rational fears vs. irrational fears. (29:38)How do we choose who to trust? (37:57)The problem with the lack of a singular voice. (44:39)Most mass shooters are terrorists, not mentally ill. (51:15)Disinformation on gun laws and gun laws. (56:58)The only thing to fear is fear itself. (1:04:44)Flipping the anxiety on its head. (1:12:02)-------------------------------------------------------------------  Quote of the Episode: “Courage is resistance to fear, mastery of fear, not absence of fear.” – Mark Twain -------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Embracing triggers is like dancing with your shadows; it's the first step in healing and growth." - Mark Worster-------------------------------------------------------------------  In a World of Cognitive Dissonance, Psychedelics and Compassion Light the Way: Unpacking My Conversation with Mark Worster In the burgeoning landscape of human wellness and mental health, antiquated stigmas and hidebound doctrines are crumbling faster than a house of cards in a windstorm. What's replacing them? A brave, new integrative world of healing. Enter Mark Worster—a man who has amassed titles like entrepreneur, Eucharistic minister, and psychedelic healthcare professional before the age of 19. Yup, you read that right. Kid's got range. I had the honor of unraveling this human enigma on the latest episode of Joseph Jaffe is not Famous. Fasten your seatbelts; you're in for an enlightening rollercoaster of existential turmoil and rebirth.-------------------------------------------------------------------  Here are my show notes: Cognitive Dissonance. (5:31)Tell us why you chose this song. (12:08)Nurse Mark’s journey into the cannabis space. (18:38)How to pick your enemy. (25:21)How do you change the way you think? (31:46)We don’t choose what we want. (35:26)What made you back off from talking about treatment resistant depression? (41:54)How to embrace and lean into triggers. (47:30)What’s the first step for people who are curious about psychedelics? (52:56)-------------------------------------------------------------------  Quotes of the Episode: "Wisdom is tolerance of cognitive dissonance." - Robert Thurman"It's a shame cars don't run on cognitive dissonance." - Lewis Black -------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"People that talk too much are insecure; people that listen too much are not." - Dan Lyons-------------------------------------------------------------------  So let's cut to the chase: Talking is easy, but real conversation? That's an entirely different animal. Whether I'm hosting "Joseph Jaffe is Not Famous," writing books, or teaching the next generation at NYU, it's clear that genuine dialogue is what we're all craving, in both our digital and real-world interactions.Fortunately, I got this from my recent conversation (watch it in full here) with Dan Lyons, as we spoke about dodging a meeting with Prince because he was too anxious, about the days he spent working in a textile mill, and about the wild, fast-changing world of Web3 —only to tie it all back to his latest book, "STFU: The Power of Keeping Your Mouth Shut in an Endlessly Noisy World."-------------------------------------------------------------------  Here are my show notes: How did you decide to become a dentist? (13:02)Meeting Prince in the greenroom. (17:10)Are you the stupid one or are you stupid in 2000? (23:41)The importance of being an active listener. (29:44)People who can cope with silence. (36:03)Talking too much and blowing the sale. (42:15)Tangents and vacations with no plan. (49:25)Why is it hard to be a good listener? (56:57)--------------------------------------------------------------------------------------------------------------------------Quote of the Episode: "Me being mean: Can you shut the fu.. up? Me being nice: Can you please shut the fu.. up?" - Unknown--------------------------------------------------------------------------------------------------------------------------If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"I think any single person watching this can do marvelous and miraculous things if they just put their mind to it, back it up with action, and recognize the value they can bring." - Luke Lintz-------------------------------------------------------------------  In an age where personal branding is the currency of success, understanding the ever-changing dynamics of the online world is paramount. During a recent episode of my show, Joseph Jaffe is not Famous, I had the enlightening opportunity to chat with Luke Lintz, a 23-year-old digital branding savant and entrepreneur. We embarked on a journey that began with personal authenticity and navigated through platform-specific strategies, controversial branding, and the long-term game of social media.-------------------------------------------------------------------  Here are my show notes: This is my career. This is what I do for a living. (6:30)How did you become a masochist? (12:37)It’s only over when you say it's over. (16:48)Don’t hate the player. Hate the game. (20:19)Advice on social media. (25:09)Why branding is an area of focus? (29:38)The importance of having a presence on linkedin. (36:39)The overnight successes of web celebrities. (42:04)Misery is the currency of the trade. (46:45)Risk tolerance vs. risk tolerance. (54:38)How to reinvent yourself. (58:23) --------------------------------------------------------------------------------------------------------------------------Quote of the Episode: "Misery is the currency trade on social media. That is why sociopath and stalkers have found a place to call home. Clout chasers are upgrading from cat fishing to sadfishing.” - De philosopher DJ Kyos"--------------------------------------------------------------------------------------------------------------------------If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Think different... those are two words that should speak to everybody today that wants to create something different and better." – Peter Levitan--------------------------------------------------------------------------------------------------------------------------In a lively and insightful conversation with advertising veteran Peter Levitan, we journeyed through the ever-evolving world of advertising. From the glamor of Cannes to the humor-filled corridors of agencies, we explored what it truly means to be creative, take risks, and stand out.--------------------------------------------------------------------------------------------------------------------------Here are my show notes: 19m - Mezcal idea22m - Dumb boxes23m - Wine before swine24m - Packaging29m - G/B/U for Cannes - ideas matter33m - Margin39m - Have you seen me?40m - "Answer the public"41m - Fundamentally it's about 1) compensation and 2) Risk42m - Dress to Impress44m - Benneton 44m - 198453m - Comedy/Risk - Robin Williams Documentary; Set Set; Risk AS Entertainment58m - Unignorable as an objective; John-St59m - Pay to be a part of humor--------------------------------------------------------------------------------------------------------------------------Quote of the Episode: “Bonfire of the Vanities: The lesson of that book is, never start believing your own press.” - Charles James--------------------------------------------------------------------------------------------------------------------------If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices