Redefining Influence: The New Complex Contagion Playbook with Damon Centola

"Reinforcements are like fireworks. You don't get change with a one-time bang; it needs sustained impact." - Damon Centola

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Damon Centola's revolutionary insights offer a seismic shift in the way we think about influencing the influencers. As we pivot from our outdated methodologies, it's imperative for business leaders to adapt and understand the real mechanics of social contagions and networks. In a world where 'timing and luck' sound like bingo phrases, Damon argues for an empirically-grounded approach to orchestrate wide-scale change.

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Here are my show notes: 

How did you get into the field of sports? (10:20)

From the few to the many. (16:26)

How do you influence the influencers? (21:58)

The concept of strong ties. (27:59)

The power of serendipity and social diversity. (33:41)

Reinforcements are like fireworks. (38:09)

Diversity is reinforcing our worldview. (43:27)

The importance of timing and luck. (49:21)

How did the idea of exclusive become elitist? (57:28)

How to identify social networks in organizations. (1:02:13)

Clusters, Bridges and Networks. (1:09:05)

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Quote of the Episode: Pure truth cannot be assimilated by the crowd;

it must be communicated by contagion. - Henri Frederic Amiel

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