Content Marketing Strategy with Robert Rose

"Content is the currency of our marketing strategy – it's how we connect with our audiences on a level that goes beyond the transactional." - Robert Rose

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In a recent episode of “Joseph Jaffe is not Famous,” I had the pleasure of engaging with Robert Rose, the beacon of content marketing strategy. In a world saturated with content, Robert's insights cut through the noise, offering a blend of wisdom and wit that embodies the spirit of the modern marketing maverick. PS Don't forget to play 2 Truths and a Lie: bit.ly/2t1l_robertrose

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Here are my show notes: 

21m - Doyen Rose

30m - What's our Job? Part 2

31m - Kotler: Value

33m - It has to! (CCDDPP) Spirit Share

39m - That question is the answer (make lives better)

40m - Relationships are everything

43m - Brand as voice - Consitency to Reliability (44m); 45m - Consistency is table stakes

49m - Conscious Content Marketing

51m - Content Production

52m - Is TV a service or a format?

54m - Content as an operation; as an operating system

55m - Organ (Joe Quote)

58m - Content Tonage Overload

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“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose

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