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The Quiet Light Podcast

Latest episodes

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Sep 21, 2021 • 40min

Every Dollar Has a Job!

Rocky Lalvani is a Profit First Professional and the Fractional Chief Probability Officer at Profit Comes First, where he helps entrepreneurs and small business owners grow their companies profitably. Certified in the Profit First method, Rocky develops the strategies and models his clients need to maximize their profit potential.   Rocky is also the host of the Richer Soul podcast and the Profit Answer Man podcast. He graduated from Rutgers University with a bachelor’s degree in economics and earned his MBA from Penn State University.  In this episode… Are you wondering how to take control of your profits? Do you want a method that helps you boost your revenue and have cash left over at the end of the month?  As an e-commerce business owner, the math of turning a profit may seem cumbersome and overwhelming. But to run a successful business, you must take the time to examine and optimize your financial situation. That’s why Rocky Lalvani believes that every dollar has a job. Rocky’s Profit First model helps entrepreneurs allocate those funds to earn a profit — and achieve greater financial freedom.  In this episode of the Quiet Light Podcast, Joe Valley and Paul Andersen sit down with Rocky Lalvani, the Fractional CPO at Profit Comes First, to discuss how to reinvest in your company for the best return. Rocky details the importance of creating separate bank accounts for your business, how to do the math of a sale to produce profits, and why you should hire an e-commerce bookkeeper. Stay tuned.
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Sep 14, 2021 • 33min

Amazon Owes You Money

Eytan Wiener, was the Chief Operating Officer and Co-founder of Quantum Networks, an online retail agency for global brands,  and played an integral role in the company since its inception. Wiener oversaw the company's expansion from a startup in 2008 to a multimillion-dollar company in 2014. His oversight gained the company a 4,566% increase in revenue, a rise deemed unprecedented in the industry,  making the INC 500 list three years in a row. Without any prior professional experience in the tech or online industries, Wiener has skillfully deciphered and mastered the e-commerce space to help create and maintain a revolutionary company dedicated to bringing next generation of technology to the masses. Wiener also co-founded the Prosper Show, the largest and most renowned Amazon Seller Show, in 2016 with key industry leaders James Thomson, a former Amazon executive, Joseph Hansen, founder of leading Amazon agency Buy Box Experts, and Chad Rubin, founder of Skubana. Both of Mr. Wiener's ventures were successfully sold to publicly traded companies: Quantum to Advantage Solutions (ADV NASDAQ) in 2020, and Prosper Show to Emerald Expositions (NYSE: EEX ) in 2018. For more than a decade, Mr. Wiener has created an industry-wide awareness of the discrepancies that occur during the lifecycle of inventory sent by sellers to Amazon's fulfillment centers. Dissatisfied with both his solutions, as well as those of other providers, Wiener utilized GETIDA and discovered that they made the deepest impact in maximizing financial recovery for his company. GETIDA's solution significantly affected his company's bottom-line profit, thereby increasing the total value of the sale price, contributing to Wiener's successful exit. Wiener led a private investment round in GETIDA in early 2021 and is now the CEO of the company. In this episode… As an Amazon seller, how can you earn reimbursements for missing items? Is there a way to turn around lost profits to achieve a more successful exit? Buying and selling an Amazon business comes down to prioritizing maximum profitability. Many businesses and investors are looking to purchase a brand that they can scale up, and they want assurance that their products and funds are properly accounted for. Eytan Wiener understands the importance of keeping track of data points in your business. From bank statements to inventory management, it all matters when approaching Amazon for reconciliation on dispersed inventory. As Eytan says, identifying these discrepancies and seeking reimbursements from Amazon is the key to making your business more valuable and achieving a greater exit. In this episode of the Quiet Light Podcast, Joe Valley sits down with Eytan Wiener, the CEO of GETIDA, to discuss how seeking reimbursements from Amazon can boost the value of your business. Together, they discuss the big picture of revenue growth, the importance of identifying discrepancies on Amazon, and how to turn a negative into a positive to scale and exit your business. Stay tuned. 
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Sep 7, 2021 • 27min

How Alternative Marketing and Drive Led to 15M in Revenue

Chris Meade is the Co-founder and Chief Marketing Officer of the world’s first four-way volleyball game, CROSSNET. Before CROSSNET, Chris has been involved in the production of the Warner Bros. film, Winter’s Tale and HBO’s Girls Season 3. He has also held positions at Portlight LLC, NBC Universal Media, ICON International, Inc., SeaMeade, Contently, and Uber.  Chris is a kid from a small farm town in Connecticut and graduated from Quinnipiac University with a Bachelor of Arts in Film, Video, and Interactive Media.  In this episode… Do you want to invigorate your current marketing strategies to grow and scale your business?  Taking an idea and making it tangible is a leap of faith. The e-commerce world is ever-changing and growing; finding the right niche and marketing your product for success can be a bumpy road. Chris Meade knows how to start with an idea and nurture it into a multimillion-dollar brand. Chris pulled from his marketing background to deliver a unique and unprecedented marketing strategy — showcase your product by using it and making it public.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chris Meade, Co-founder and Chief Marketing Officer of CROSSNET, the world’s first four-way volleyball game, to discuss a revolutionary marketing technique. Listen as Chris discusses mitigating the risks of starting a new business, creating an affordable product, and how he was able to grow and scale his brand. Stay tuned!
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Aug 31, 2021 • 33min

Growing from a Startup to a Half-Billion All-Cash Exit

Roger Hardy is the Co-Founder, Chairman, and CEO of KITS, one of the world’s leading eyewear companies. In 2000, Roger founded an online company, Coastal.com, and later achieved the largest exit for an e-commerce business in Canada at the time. He has investments in real estate and holdings in companies including Cymax, Sonder, Flexday, Mogo, and Privé Revaux.  Roger is a recipient of Business in Vancouver’s Forty Under 40 and a two-time winner of the EY Entrepreneur of the Year Award in the Business-to-Consumer category. He enjoys spending time with his family and empowering communities across the globe through his charity, the Hardy Family Foundation. In this episode… Do you want to know how to achieve a successful, multimillion-dollar exit? Are you looking to build a transferable company that is pushing for growth? Building and growing an e-commerce business takes work, and getting it ready for a sale can be even more challenging. Many businesses and investors are looking for a brand to purchase and scale — which means a profitable exit for you — but they also want to verify each business’ structure and profitability. Roger Hardy’s departure from his online business was the largest in e-commerce history for Canada: a whopping $450 million. He knows how to make groundbreaking steps to grow and transfer a business, and today he’s here to share his insights with you.  In this episode of the Quiet Light Podcast, Mark Daoust sits down with Roger Hardy, the Co-Founder, Chairman, and CEO at KITS, to discuss the key to achieving a multimillion-dollar exit for your e-commerce business. Listen in as Roger discusses the importance of client feedback, the evolution of culture and cadence within his company, and the value of a net promoter score to scale your business. Stay tuned. 
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Aug 24, 2021 • 38min

How to Leverage Micro-Influencers for Massive Growth

Paul Benigeri is the Co-founder and CEO of Archive, a software company that automates e-commerce digital marketing workflows. Archive has worked with a number of leading e-commerce companies, including The Feed, Prose, Four Sigmatic, Ample, and many others. Paul is also the VP of Growth and Engineering at H.V.M.N. (Health Via Modern Nutrition), a health foods company that helps customers unlock increased metabolic health by spending more time in ketosis.  Before this, Paul helped build and lead several startups and graduated with his BS in Computer Science from Stanford University in just three years.  In this episode… Do you want to optimize your current marketing strategies to help your business boom? Are you looking for ways to utilize leading voices on social media to gain more exposure and sales?  In 2021, influencer marketing is all the rage for e-commerce entrepreneurs who want to grow their businesses. Not only is influencer marketing more personal than traditional social media advertising, but, by engaging with a loyal, pre-existing audience, it is also more effective. However, big influencers can be difficult to work with — and, at the end of the day, the return isn’t always worth the cost. That’s where micro-influencers come in. These smaller influencers are much more accessible, affordable, and, in the long run, profitable for your business. So, how can you utilize micro-influencer-based marketing campaigns to expand and scale your business today? In this episode of the Quiet Light Podcast, Mark Daoust sits down with Paul Benigeri, the Co-founder and CEO of Archive, to discuss how micro-influencer marketing strategies can grow your business. Listen in as Paul talks about the various types of influencers, the key steps to creating a successful micro-influencer campaign, and the kinds of products and offerings that yield lucrative results from working with micro-influencers. Stay tuned!
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Aug 17, 2021 • 41min

Want to Grow Any Business? Embrace Negative Feedback

Mark Thompson is the Co-founder of PayKickstart, a reimagined payment and affiliate platform that enables vendors and digital publishers to sell their products online. PayKickstart is trusted by many esteemed businesses, including Viddyoze, Body FX, Doodly, and others.  Mark is also the Founder and CEO of Digital Kickstart, a company that offers results-based digital marketing products, services, and coaching programs that help users jumpstart their online success.  In this episode… Do you want to increase customer loyalty and reduce your churn rates? Are you looking for simple — but effective — ways to grow your business? According to Mark Thompson, an entrepreneur and e-commerce expert, there is one sure-fire way to not only establish but also exponentially expand your company: listen to customer feedback. To some business owners, reading consumer comments and reviews can be a chore — especially if the feedback is less than ideal. However, reading and engaging with both satisfied and dissatisfied customers can give you a crystal clear look into the areas where your business is thriving and the areas where it can improve. So, how can you start to interact with your customers, lower your churn rates, and scale your business today? In this episode of the Quiet Light Podcast, Mark Daoust sits down with Mark Thompson, the Co-founder of PayKickstart and the Founder and CEO of Digital Kickstart, to discuss how to grow your business by engaging with customers. Listen in as Mark reveals how PayKickstart helps its users reduce churn rates, the key to creating great affiliate relationships, and why interacting with your consumers is the secret to success that your business has been looking for. Stay tuned! 
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Aug 10, 2021 • 54min

How to Launch 26 Content Sites in 90 Days with Ewen Finser

Ewen Finser is the Founder and CEO of Venture 4th Media, a firm that develops and transacts digital media assets for clients in a wide variety of established and high-growth market niches. He is also the Founder and CEO of Center Keel Media, a digital media company that incubates content brands at scale, and a Partner and Co-founder of Owl Mountain, a firm that acquires and grows digital assets.  Before this, Ewen served in the United States Army National Guard for more than eight years. During that time, he ascended from the rank of Second Lieutenant to Captain. In this episode… Are you trying to figure out whether you should build or buy a content site? Do you want to discover how to leverage your strengths in order to achieve success as an online entrepreneur? This is an ever-present question for digital entrepreneurs who work with content sites: “Should I buy or build?” According to e-commerce expert Ewen Finser, this question is highly personal; in order to answer it, you need to be hyper-aware of your capabilities, experiences, and talents. Ewen suggests that as long as you are playing to your strengths and using all of the tools in your toolkit, your website will be a success — regardless of your choice to grow or transfer a business. So, where should you start in the journey of creating and scaling or acquiring a profitable content site? In this episode of the Quiet Light Podcast, Joe Valley sits down with Ewen Finser, the Founder and CEO of Venture 4th Media, to talk about the ins and outs of buying or building a content site. Listen in as Ewen reveals how to choose the path that is best suited to your skills, the secrets to building a top-notch content team, and one of the most critical pieces of due diligence to perform before acquiring a content site. Stay tuned!
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Aug 3, 2021 • 34min

The Magic of Bundling Products for More Margin

Kristin Ostrander is an Amazon FBA business owner, speaker, teacher, author, e-commerce specialist, and entrepreneur. She is the Founder of Mommy Income, a company that helps sellers create and scale profitable Amazon businesses through Kristin’s Wholesale Bundle System and Framework™ strategy. Kristin is also the host of The Amazon Files, a podcast that breaks down the truth about selling on Amazon.  Kristin has more than 17 years of experience in the e-commerce space and has generated over $5 million in sales. Her goal is to teach online sellers the skills they need to take their businesses to the next level and build a life they love. In this episode… Do you want to know how to build more value into your business before selling it? Are you looking for ways to turn a profit, establish loyal customers, and utilize your creativity as a seller — all at the same time?  When shopping on Amazon, many customers prioritize speed and convenience above everything else — even the price of an item. That’s where bundling comes in. Bundling provides the ease and efficiency that consumers are constantly looking for in the buying process. What’s more, bundling helps you build more value and worth into your company before transferring it. So, how can you implement effective bundling in your Amazon business today and reap the benefits of your hard work when selling your brand in the future? In this episode of the Quiet Light Podcast, Mark Daoust sits down with Kristin Ostrander, the Founder of Mommy Income and the host of The Amazon Files podcast, to discuss the ins and outs of product bundling on Amazon. Listen in as Kristin talks about what bundling is, how to price and sell your bundles, and the various ways bundling builds lasting value for your Amazon business. Stay tuned! 
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Jul 27, 2021 • 33min

How to Find The Right Business and Make Sure It's a Good Investment

Chris Yates is the Co-owner and COO of Centurica, a due diligence services firm that helps e-commerce entrepreneurs avoid scams, fraud, and unreliable information when purchasing an online business, website, or Amazon FBA account. He is also the Co-owner and CEO of Rhodium Weekend and the Co-founder and Managing Member of Vision Group Management, LLC.  Throughout his career, Chris has built hundreds of websites, generated millions of dollars in sales, and successfully created, scaled, and sold multiple businesses. He has also been an advisor on more than $50 million in online business acquisitions and exits.  In this episode… Do you want to know exactly what you’re getting yourself into when purchasing an online business? Are you looking for advice and tools to help you identify — and avoid — risky deals? It’s difficult to evade unnecessary risks when buying a business, especially as a new entrepreneur. You want to acquire a solid, profitable business — but how can you do so without hard-won experience under your belt to instruct you every step of the way? That’s why Chris Yates is here today: to share his own accumulated wisdom about online businesses and help you identify common red flags to prevent a disastrous sale.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chris Yates, the Co-owner and COO of Centurica, to discuss the best-kept secrets for buying an online business. Listen in as Chris talks about his tips and tricks for diversifying risk, what to avoid when buying an Amazon FBA business, and how Centurica’s MarketWatch tool is changing the game for buyers and sellers across the globe. Stay tuned!
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Jul 20, 2021 • 40min

The Biggest Mistakes You Make with Your Amazon Listings

Fahim Naim is the Founder and CEO of eShopportunity, a leading full-service Amazon consulting agency that has helped hundreds of consumer product brands find success online. eShopportunity’s partners include Fortune 500 companies, fresh startups, and everything in between.  Before starting eShopportunity, Fahim held positions as the Senior Vendor Manager at Amazon, the Founder and CEO of SneakPeek Dating, the Summer Associate of Strategy and Operations Consulting at Deloitte, and many others. In this episode… So, you’ve created a top-notch product that you are confident will become a best-seller on Amazon. Now what? Some e-commerce entrepreneurs and Amazon sellers think that their products will simply sell themselves — no need to spend extra money on advertising, SEO, and verified reviews. However, according to e-commerce expert Fahim Naim, the key to growing your brand on Amazon is this: optimize your listings and invest in advanced marketing strategies. By seeking to perfect every aspect of your product listings and prioritizing proven advertising campaigns, your brand will become a key player on Amazon in no time. So, how can you start to grow your Amazon store today using Fahim’s tried-and-true strategies? In this episode of the Quiet Light Podcast, Joe Valley sits down with Fahim Naim, the Founder and CEO of eShopportunity, to discuss best practices for growing and scaling a successful — and sellable — Amazon store. Listen in as Fahim reveals why eShopportunity is different from other e-commerce agencies, how to avoid the common mistakes that could wreck your brand, and the importance of optimizing your Amazon listings and implementing proven marketing methods today. Stay tuned!

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