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The Quiet Light Podcast

Latest episodes

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Nov 30, 2021 • 47min

Incredible Exit Series: Fishing Magnet 7-Figure Side Hustle

Clay Copeland is the President of Brute Magnetics and has always been an entrepreneur at heart. As a child, from baseball cards, golf balls, and lemonade stands, Clay always had the drive and spirit to create an enduring business. During a conversation with his father, an experienced magnet fisher since the 1960s, Clay got the idea for Brute Magnetics. He saw a gap in the market for a durable magnet. Together with his engineer father, Clay created a superior neodymium fishing magnet and grew his business from a garage to an enduring enterprise. In this episode… Do you want to know the best secret for exiting with the most value? What are the steps to reach your entrepreneurial exit goals?   Building and growing a business takes work, and knowing when to sell can be challenging. For Clay Copeland, the secret to scaling and developing a brand is a foundation built on authenticity and honesty. He created his product to meet the needs of his consumers by using quality parts. Clay began his brand in his garage — and exited his company for seven figures. He knows how to make groundbreaking steps and is here to share his inspiring story. In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Clay Copeland, President of Brute Magnetics, to discuss the key to achieving a seven-figure exit. Listen as Clay discusses the importance of consumer feedback, navigating platforms to find your brand’s niche, and why establishing a relationship with your buyer can lead to a more extraordinary exit. Stay tuned!
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Nov 23, 2021 • 29min

Cash Back King — How to Get Your Share

Chase Harmer is the Founder and CEO of ProfitPay, the first globally connected Fintech marketplace that unifies banking and business without borders. Chase started in the payment processing business, grew his portfolio, and began building technology in 2014. He created ProfitPay to be a card issuer and fraud provider all in one platform, providing value for merchants and consumers.  Since its founding, ProfitPay has grown to over 100 employees, brought in top-level executives, and received $25 million in funding during the year 2020 alone. The company’s vision is to redefine traditional finances and create a more profitable future.    In this episode… Are you getting optimal benefits out of your current credit card reward system? What if you could generate revenue on all transactions and increase the value of your business?  With ProfitPay, you can do just that. This all-in-one digital banking platform allows e-commerce businesses to use a virtual card for their manufacturers and earn up to 2% on all transactions. ProfitPay’s unlimited cash back feature, zero foreign exchange and cross-border fees, and pre-funded debit card options give e-commerce entrepreneurs freedom, flexibility, and a greater bottom line. In this episode of the Quiet Light Podcast, Joe Valley sits down with Chase Harmer, the Founder and CEO of ProfitPay, to talk about how your e-commerce company can make more money with ProfitPay’s banking platform. Chase details the benefits of ProfitPay’s virtual cards, shares how his company surpasses the competition, and looks forward to the future of e-commerce.  
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Nov 16, 2021 • 40min

Humble Guy Does $35,000,000 in Revenue — Part 2

Ramon Van Meer is the CEO and Founder of Alpha Paw, a leading pet wellness brand that has grown into an eight-figure empire. Alpha Paw has been featured on FOX, NBC, Allure, and many other popular sources. As a serial entrepreneur, Ramon has started and built multiple successful companies, including Soap Hub, a multimillion-dollar content site, Toodledo, a set of organizational tools, and Growth Hacker TV, a video site for start-ups. His life goals are to become the Marcus Lemonis for tech companies and to finally beat his son at chess. In this episode… Are you looking to develop products that meet your customers’ needs and passions? How can you continue to grow your brand after launching a successful product line and reaching each business milestone?  Ramon Van Meer knows that developing your brand comes with its fair share of mistakes and successes. After bootstrapping his pet wellness business, he has created an established brand with over $35 million in revenue — and he is continuing to shatter the e-commerce ceiling by offering products that reach his customers’ individual needs. How did he do it? By listening and engaging with consumers to continue to scale past each milestone.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Ramon Van Meer, the CEO and Founder of Alpha Paw, to talk about building communities and loyal customers for his e-commerce brand. Ramon discusses why he chose to create a brand in the pet wellness industry, how he raised capital and launched an enterprise, and his tips for revolutionizing and scaling your product line through feedback and personalization.
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Nov 9, 2021 • 37min

Humble Guy Does $35,000,000 in Revenue — Part 1

Ramon Van Meer is the CEO and Founder of Alpha Paw, a leading pet wellness brand that has grown into an eight-figure empire. Alpha Paw has been featured on FOX, NBC, Allure, and many other popular sources. As a serial entrepreneur, Ramon has started and built multiple successful companies, including Soap Hub, a multimillion-dollar content site, Toodledo, a set of organizational tools, and Growth Hacker TV, a video site for start-ups. His life goals are to become the Marcus Lemonis for tech companies and to finally beat his son at chess. In this episode… What are some of the most common mistakes entrepreneurs make when buying a business? How do you create an enduring enterprise in the e-commerce space?  Ramon Van Meer understands the risks involved with acquiring a new business. Growing and building a brand takes work, but Ramon has the courage to make lasting connections, develop effective solutions, and implement unique and proven content strategies. He grew his pet wellness brand to an enterprise with over $35 million in revenue. Now, he’s here to share his story with you.  In this episode of the Quiet Light Podcast, Joe Valley is joined by Ramon Van Meer, the CEO and Founder of Alpha Paw, to talk about building a brand from the ground up and turning it into an e-commerce empire. Ramon discusses his inspiring journey to entrepreneurship, how to turn a cash negative business into a cash positive one, and the inventive ideas that transformed his pet wellness brand.  
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Nov 2, 2021 • 49min

How to Create an Effective Content Development Plan

Jeff Coyle is the Co-founder and Chief Strategy Officer at MarketMuse, an AI content planning and optimization platform. Jeff is a cross-disciplined, data-driven inbound marketing executive with over 20 years of experience managing products and website networks. Through MarketMuse, he’s helping companies grow by improving content quality and strategy.  In addition to this, Jeff is the Co-founder of Silver Bluff Brewing Co., an advisor for SelectHub, and a consultant and advisor for Overlay Gaming Corporation. In this episode… How do you create quality content that is relevant and accessible to a wide audience? What goes into a brand-building content strategy? Jeff Coyle founded a software to help companies put together content plans, understand their competitive advantage, and use data to boost their performance. According to Jeff, you want to make sure every content page represents your brand’s expertise. This means updating old content to add value, optimizing internal and external links, and building a repeatable model for maximum efficiency.     In this episode of the Quiet Light Podcast, Joe Valley is joined by Jeff Coyle, the Co-founder and Chief Strategy Officer of MarketMuse, to talk about creating a powerful content strategy. Jeff discusses the common mistakes many content creators make, the tools needed to build a successful (and cost-effective) content model, and MarketMuse’s process for differentiating your brand and drawing traffic to your site.
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Oct 26, 2021 • 37min

Scroll-Stopping Creative

Justin Kelsey is the Founder and Chief Experience Officer of VAXA Digital, a digital strategy, advertising, and analytics company for e-commerce brands and agencies. Justin is also the Co-founder of Drone Multimedia, where he is responsible for the growth, marketing, and financial wellness of the brand.  Previously, Justin was the Associate Vice President of Digital Strategy for Bank of America and the Digital Strategy Consultant for Accenture Interactive. He earned his bachelor’s degree in business administration and finance from the University of Florida. In this episode… How do you build awareness and drive conversions for your brand? With digital platforms being increasingly saturated with content, how can you stand out and effectively engage with consumers?  The key question is this: how do you get your audience to stop scrolling? Justin Kelsey is a leader in digital marketing campaigns — and he has the perfect solution for e-commerce brands looking to make an impression. He brings scroll-stopping content to life for each stage of the buyer’s experience. By combining analytics and content visuals, Justin’s proven strategies can take your brand from run-of-the-mill to best-in-class. So, where should you start the journey of creating captivating content for greater consumer engagement?  In this episode of the Quiet Light Podcast, Joe Valley sits down with Justin Kelsey, the Founder and Chief Experience Officer of VAXA Digital, to discuss how to hook consumers using creative digital content. Justin talks about creating scroll-stopping videos to build brand awareness, how to optimize the four stages of a buyer’s experience, and the key to establishing life-long customers through digital media. Stay tuned!
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Oct 19, 2021 • 39min

Incredible Exit Series: Taner Hasanoglu Sells His FBA Business

Taner Hasanoglu is an entrepreneur who successfully scaled and recently sold his Amazon FBA business. He is now an e-commerce and supply chain advisor that helps other entrepreneurs effectively launch and manage their businesses. Taner has a wealth of experience in e-commerce operations, product management, revenue generation, process improvement, and more. Before this, Taner spent seven years in corporate America, where he worked as a Content Center Manager for American Family Insurance, a Customer Support Supervisor for Cenlar FSB, and a Project Manager for Centene Corporation. He earned his bachelor’s degree in psychology from the University of Wisconsin-Madison.  In this episode… Are you a new brand emerging in the Amazon market, but aren’t sure how to succeed? Do you want to know how to transition from entrepreneur to exitpreneur? Growing and scaling your e-commerce business takes time and dedication — and getting ready to sell can be another hurdle. How do you know the best practices when you don’t have any exit experience under your belt? Taner Hasanoglu successfully scaled and recently exited his Amazon FBA brand. As an entrepreneur, he knows the importance of patience and authenticity — and now he’s here to share his insights with you.  In this episode of the Quiet Light Podcast, Joe Valley and Ethan Alexander sit down with Taner Hasanoglu to discuss the best practices for scaling and selling your e-commerce brand. Listen as Taner discusses how he developed and eventually sold his Amazon FBA business, his tips for successfully launching your products, and the importance of a dedicated broker when selling your brand. Stay tuned.
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Oct 12, 2021 • 38min

An SBA Buyer May Pay More - How To Prep Your Business

Stephen Speer is the Founder and CEO of eCommerce Lending and Focal Point Lending. He has over 28 years of experience in the e-commerce lending space and is an expert in facilitating financial needs for entrepreneurs. His previous role as a lender in various financial institutions and his role as the Vice President for BankUnited Small Business Finance helped him acquire valuable acquisition tools.  He graduated from the University of San Diego in Business Administration. Stephen resides in Florida with his wife and children and enjoys watching Formula 1 racing.  In this episode… How can you present your business to potential buyers to achieve the greatest exit? As an entrepreneur, is there a way to navigate the loan process? Let’s cut to the chase: the more buyers you have competing, the higher your exit will be. However, many entrepreneurs enter the exit of their business unaware of the potential for greater returns. Stephen Speer recommends you prepare your business by aligning your finances through verifying and using an e-commerce bookkeeper and prequalifying for an SBA loan. Stephen knows that as an entrepreneur, having the patience to grow and scale your brand can build up a greater financial exit — a few months can lead to a more significant increase. In this episode of the Quiet Light Podcast, Joe Valley and Chris Wozniak sit down with Stephen Speer, Founder and CEO of eCommerce Lending, to discuss the best practices for preparing for an SBA loan process. Stephen discusses how to avoid common mistakes when preparing for your eventual exit, the importance of regulating financial documents, and how to streamline your exit. Stay tuned!
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Oct 5, 2021 • 41min

Common Accounting Mistakes That Can Hurt Value

Wayne Richard is the Partner and Director of Global Operations at Bean Ninjas, an accounting firm that equips 7-figure e-commerce entrepreneurs with the tools they need to scale their business. He worked at Hewlett Packard Enterprise as a financial analyst before starting his entrepreneurial journey in financial management.  Wayne began college in sports management but made the switch to accounting. He graduated from Isenberg School of Management with a Bachelor’s of Business Administration. He is a father of five and a triathlete who enjoys bringing confidence to business owners. In this episode… Are you curious about starting your own entrepreneurial journey, but not sure where to start? Do you want to successfully scale your business for an exit but are worried about tracking finances? If you are looking to exit your business, Wayne Richard recommends utilizing operational finance tools that are affordable to create a highly sellable and valuable business. Wayne has over 20 years of experience adding value to businesses by restructuring workflows of bookkeeping and accounting processes. It is important to set aside time to review financial reports, so you have the ability to reinvest profits for scalability. In this episode of the Quiet Light Podcast, Joe Valley sits down with Wayne Richard, Partner and Director of Global Operations at Bean Ninjas, to discuss having confidence in the details of data and financial reports. Wayne talks about making a change to drive numbers up, why you should hire an e-commerce bookkeeper, and common mistakes that decrease value and prevent your eventual exit. 
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Sep 28, 2021 • 35min

U.S. Based Amazon Agency Full of Softball Players!

Jeff Lieber is the CEO of TurnKey Product Management, where he helps brands launch and grow their Amazon sales. Jeff began consulting Amazon businesses after the success of his pet and baby product brands. He now sells eight figures on Amazon and is passionate about teaching other sellers the strategies they need to achieve similar results.  Before this, Jeff worked in the financial realm, serving as a Financial Analyst at The Retirement Group. He was also previously a Senior Consultant at Triage Consulting Group.  In this episode… You’ve created a first-rate product and launched your Amazon business, but it’s not performing as well as you’d hoped. Now what? In the saturated Amazon marketplace, it can be difficult for your product to stand out. According to Jeff Lieber, a successful Amazon seller and consultant, the key to growing your e-commerce brand is to utilize trending advertising tools and strategies. By leveraging proven methods like Amazon DSP, video advertising, and Subscribe & Save, you can effectively improve your product listings and increase your conversion rates.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Jeff Lieber, the CEO at TurnKey Product Management, to discuss how to grow and scale your Amazon business. Listen in as Jeff talks about his proven Amazon advertising techniques, the importance of leveraging multiple platforms to reach your audience, and how to create a revolving door of revenue for your e-commerce business. 

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