Jeff Coyle is the Co-founder and Chief Strategy Officer at MarketMuse, an AI content planning and optimization platform. Jeff is a cross-disciplined, data-driven inbound marketing executive with over 20 years of experience managing products and website networks. Through MarketMuse, he’s helping companies grow by improving content quality and strategy. 

In addition to this, Jeff is the Co-founder of Silver Bluff Brewing Co., an advisor for SelectHub, and a consultant and advisor for Overlay Gaming Corporation.

How do you create quality content that is relevant and accessible to a wide audience? What goes into a brand-building content strategy?

Jeff Coyle founded a software to help companies put together content plans, understand their competitive advantage, and use data to boost their performance. According to Jeff, you want to make sure every content page represents your brand’s expertise. This means updating old content to add value, optimizing internal and external links, and building a repeatable model for maximum efficiency.    

In this episode of the Quiet Light Podcast, Joe Valley is joined by Jeff Coyle, the Co-founder and Chief Strategy Officer of MarketMuse, to talk about creating a powerful content strategy. Jeff discusses the common mistakes many content creators make, the tools needed to build a successful (and cost-effective) content model, and MarketMuse’s process for differentiating your brand and drawing traffic to your site.