Paul Benigeri is the Co-founder and CEO of Archive, a software company that automates e-commerce digital marketing workflows. Archive has worked with a number of leading e-commerce companies, including The Feed, Prose, Four Sigmatic, Ample, and many others. Paul is also the VP of Growth and Engineering at H.V.M.N. (Health Via Modern Nutrition), a health foods company that helps customers unlock increased metabolic health by spending more time in ketosis. 

Before this, Paul helped build and lead several startups and graduated with his BS in Computer Science from Stanford University in just three years. 

Do you want to optimize your current marketing strategies to help your business boom? Are you looking for ways to utilize leading voices on social media to gain more exposure and sales? 

In 2021, influencer marketing is all the rage for e-commerce entrepreneurs who want to grow their businesses. Not only is influencer marketing more personal than traditional social media advertising, but, by engaging with a loyal, pre-existing audience, it is also more effective. However, big influencers can be difficult to work with — and, at the end of the day, the return isn’t always worth the cost. That’s where micro-influencers come in. These smaller influencers are much more accessible, affordable, and, in the long run, profitable for your business. So, how can you utilize micro-influencer-based marketing campaigns to expand and scale your business today?

In this episode of the Quiet Light Podcast, Mark Daoust sits down with Paul Benigeri, the Co-founder and CEO of Archive, to discuss how micro-influencer marketing strategies can grow your business. Listen in as Paul talks about the various types of influencers, the key steps to creating a successful micro-influencer campaign, and the kinds of products and offerings that yield lucrative results from working with micro-influencers. Stay tuned!