The Manufacturing Marketer

A call-to-action is much more than a "buy now" button. Most of your potential buyers aren't in buy mode, so you must meet them where they are today if you want to be their chosen solution tomorrow. Gorilla 76 senior writers Allen Fennewald and Mary Tomlinson join this weeks IML to talk all things CTA.

Elianna Novitch, PR and content strategy specialist at Two Rivers Marketing, is back with us on the podcast to dive into some more tactical execution that’ll help you get started on your PR strategy. Among other things, we’ll tackle how to write a strong press release and pitch to editors.

Public relations = trade publication placements? Think again. From talking points to building social capital that will earn you media placements, Elianna Novitch joins us as our resident expert to introduce us to the power of PR and how it plays into your go-to-market strategy.

As former in-house industrial marketers, we're taking some time this week to reflect on that experience as well as our time working on the agency side at Gorilla 76. We'll cover some of our biggest aha moments from the past couple of years working in an agency, AND how we would apply them as an in-house marketer.

On our last episode, we talked about industrial websites with special guests, Beth Bauer and Tim Roenicke from Fullerton Tool. Fullerton has a GREAT website, but they’re kind of unique, because they have an in-house developer (hi Tim!) who has hard coded a lot of the unique features they have. In this follow up episode, we talk more about different routes to building your website, whether it's DIYing it with a CMS like Wordpress, or bringing on a part time, 3rd party developer to help you get started.

How do you create a website that turns potential buyers into new customers? Lots of love and care. This week Beth Bauer joined IML to share how she manages her industrial website's best features, tips learned from mistakes made along the way and resources that will help you improve your own digital address. We also got to hear from the website's developer, Tim Roenicke. Check out their site for inspiration! fullertontool.com

We know tradeshows and other live events are a big part of marketing for industrial companies. You spend a lot of money and time on them, and it’s important to squeeze out every ounce of value can from those live events. Special guest, Moby Hayat, shares his insights on utilizing live events such as tradeshows and conferences to maximize networking opportunities and create compelling content. Moby has a wealth of experience in this area, having successfully implemented similar strategies at events like SXSW.

We're back to celebrate the new year with a fresh conversation about paid search on Google Ads! Our performance marketers Kevin McClary and Patrick Cronin discuss what's new and how to create and analyze your paid search campaigns successfully.

It's an "Ask Me Anything" episode to close out 2023! The Gorilla 76 team and a community of industrial marketers tackle the group's top-of-mind marketing questions.

Having the right goals in place, communicating expectations to leadership, and agreeing on how those goals will be measured is super important for marketing's success long term. It can feel daunting, but it’s also your best bet at communicating marketing’s value and getting a seat at the table. We've talked about setting and measuring goals and KPIs on the show before, but today, we have strategy director Grace Wright joining us to take the conversation a step further.