Having the right goals in place, communicating expectations to leadership, and agreeing on how those goals will be measured is super important for marketing's success long term. It can feel daunting, but it’s also your best bet at communicating marketing’s value and getting a seat at the table.
We've talked about setting and measuring goals and KPIs on the show before, but today, we have strategy director Grace Wright joining us to take the conversation a step further.
The Manufacturing Marketer