The Manufacturing Marketer

If you listened to last week’s episode, you’ll remember Nick. He came on Industrial Marketing Live and talked about how to achieve professional product videos. He talked a lot about the high level planning involved and how to work with a production company to shoot content. In this episode, we continue that conversation by talking about what makes a great product video in detail - down to the specific shots you should instruct your videographer to get.

Lights, camera... Time to elevate your company's video production on this week's IML! As requested by IMLers, we brought senior videographer Nick Tacony back on the show. He walks us through finding talented producers, building a video strategy and winning each stage of the production process.

A lot of industrial marketers are working on very small teams with limited resources. Developing a paid, part time intern program is a great way to increase your capacity as a marketing department. With the right guidance, a bright, eager-to-learn college student can make a BIG impact. We know, because we have our intern program at Gorilla and have seen its success. G76 intern Andrew Hill joins us to talk about his experience, along with Brendon who manages our intern program. You'll hear from both sides how this type of program can make an impact, and what you need to do as a manager to make it successful.

This is a marketing podcast, but we know labor challenges are one of the biggest problems facing manufacturers today. Managing turnover and attracting top talent is HARD when you don't have a large applicant pool. That’s where marketing can help! Today, we’re talking about marketing for recruitment purposes, and we've brought in G76 HR experts, Elyse Guttmann and Jon Franko. We talk about: - How to write better job descriptions - Improving the careers page on your website - When to promote a job posting with ad spend

We've all seen (and scrolled right through) a product's technical spec sheet. They're not engaging and fail to capture your company's unique point of view. So how do you create compelling technical content that your customers care about? Some of our writers — James Boeckmann, Grace Halverson and Nihal Shetty — tackle that very question in this episode

Today's episode is all about the lead hand off between marketing and sales. It's extremely important and often involves a lot of tech and integrations. John Joyce of Brijr.io joins us to talk about all the nuances here. His company specializes in tech stack integrations for industrial companies. We talk about: - Common mistakes when it comes to lead hand offs - How data can leak out of your lead management process - Why integrations are so important - The complexity of lead management when selling through distributors John also gives a sneak peek of his Industrial Marketing Summit presentation. Be sure to say hi in Austin! Jan 31 - Feb 2, 2023.

Customer interviews, third-party reports and Google searches are great, but they’ll only take your marketing research so far. On this week’s IML episode, we welcome the head of growth at Wonder Victoria Sakal to share her experience in collecting and using data, including: How to effectively conduct surveys How to find credible sources How to keep up with the latest market shifts Listen and learn how to strengthen your customer and market research!

Shelby Huber and Kelly Obbie of Cadenas Parts Solutions join us on the podcast to continue our conversation about organic social strategy. We talk more about how one-person teams can execute this strategy well, and we answer all your lingering questions from last week's episode!

Our friends at CADENAS PARTsolutions Kelly Obbie and Shelby Huber shared some thoughtful strategies on increasing your company’s organic social engagement, including: The 50/30/20 rule Finding & sticking to your brand voice Tracking engagement metrics Tune in to learn how to crush it on social media & engage with your customers! – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit. The Industrial Marketing Summit is shaping up to be a can't-miss event on any industrial marketer's calendar. Wendy Covey, Joe Sullivan, and Adam Beck got together to talk about what to expect from the summit. The event takes place January 31 - Feb 2 at the University of Texas at Austin campus in the AT&T Hotel and Conference Center. Gorilla 76, TREW Marketing and CADENAS PARTSolutions are hosting the event after they noticed a need for an individual marketing summit geared specifically toward the needs of industrial marketers. The conference is broken into three days. Day one: Welcome dinner and reception Day two: Full-day of sessions Day three: Half day of workshops. The half-day of workshops are designed for industrial marketers to walk away with actionable insights to take back with them. The first workshop is titled "Successful Reporting: Using Data to Tell the Story About What's Working." Hosted by Gorilla 76, attendees will leave the workshop with a meaningful dashboard that will help paint a clear picture of your progress for your leadership team. The second workshop is hosted by TREW Marketing and is titled "Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority." Attendees will leave this workshop with a completely build out content strategy for a campaign. The conference will cover the following topics, and more! • Product Marketing • Sales and Marketing Alignment • Increasing Right-Fit Leads • SEO and Trustworthy Content • Al Tools and Practical Al Strategies • Using Data to Redefine Marketing • The Importance of Customer Experience • Building and Measuring Brand • Influencer Marketing and Thought Leadership Resources • Register for the Industrial Marketing Summit • Follow Industrial Marketing Summit on Linkedin • Become an Industrial Marketing Summit Sponsor • Connect with Wendy on Linkedin • Connect with Joe on Linkedin • Connect with Adam on Linkedin