Today's episode is all about the lead hand off between marketing and sales. It's extremely important and often involves a lot of tech and integrations.
John Joyce of Brijr.io joins us to talk about all the nuances here. His company specializes in tech stack integrations for industrial companies. We talk about:
- Common mistakes when it comes to lead hand offs
- How data can leak out of your lead management process
- Why integrations are so important
- The complexity of lead management when selling through distributors
John also gives a sneak peek of his Industrial Marketing Summit presentation. Be sure to say hi in Austin! Jan 31 - Feb 2, 2023.
The Manufacturing Marketer