The Manufacturing Marketer

As marketers, some of the levers we’d like to pull seem harder to reach. Culture is one of those levers, but its effects (good or bad) run deep. Spoiler alert: We believe strong culture begets stronger marketing. So how can we strengthen our company culture from our marketing seats? We dive into that and more with Jon Franko, culture-building champion and co-founder of Gorilla 76. – – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

85% of American internet users visit YouTube once a week. Your audience is most likely on this platform, but running YouTube campaigns is much different than other channels. Kevin McClary, Gorilla 76's Senior Performance Marketer, joins Brendon to talk creative, targeting and budget for strong YouTube campaigns.

When you embark on a paid social journey, one of your first steps is creating your targeted audience. In this Industrial Marketing Live session, G76 Strategy Director Grace Wright and Sr. Performance Marketer Kevin McClary join Peyton to guide us through the LinkedIn audience tool. We show (and tell) how to: - Layer firmographic information - Upload lists - Create retargeting lists - Determine a budget appropriate for your audience size Helpful resources: * Screen-share of this episode - https://youtu.be/I0PGAEZ5YWc * TMM episode on paid social budgets - https://open.spotify.com/episode/01MKrZXuRBciuoxGyElobE?si=01793a70dbc145e3 * G76 paid social budget calculator - https://docs.google.com/spreadsheets/d/1VPUV1DTGz1Kps9avwtVCEHJMdq-cP6pIAgmFOKdCgzA/edit?usp=sharing – Learn more about Gorilla 76, Industrial Marketing Live and The Manufacturing Marketer at https://gorilla76.com.

Do you know how many people are visiting your website with a mobile device? We have started to see that number growing, especially if you are running campaigns. Your mobile website can't be an afterthought anymore. Brendon is joined by Randall Zaitz, Gorilla 76's Digital Creative Director to discuss what you should be thinking about for mobile website design. Resources shared: https://developer.chrome.com/docs/lighthouse/overview/ https://www.luckyorange.com/ https://www.invisionapp.com/ https://unbounce.com/ ---- Feeling alone at work? Join the Gorilla team and 150+ industrial marketers as we discuss strategies, tactics, and the pains of marketing in manufacturing companies.

Podcasts are an underutilized promotion and distribution channel for industrial companies. This week on IML, we're talking with manufacturing podcast titan Chris Luecke, host of Manufacturing Happy Hour about why that should change. As a channel, you won't find many with an audience more engaged to hear content. Plus, podcast production is more accessible than you might think. We cover: Why and how podcasts fits for manufacturers Producing a consistent show “Guesting” Repurposing content … And so much more! – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

Google Analytics is a pretty basic but underutilized tool in manufacturing marketing departments. Inside this platform is a lot of data about how your content is performing...if you set it up right. Patrick Cronin, Gorilla 76 Performance Marketer, joins Brendon to discuss bounce rate, time on page, scroll depth and engagement all within the Google Analytics 4 platform.

Today, we start "the healing process" in the often disjointed relationship between original equipment manufacturer (OEM) and distributor. With Beth Bauer from the OEM perspective and Jarrod Beasley from the distributor, our conversation will be focused on opportunities where we can improve our partnerships. Things like: 🤩 Resource banks that dreams are made of 📈 Understanding how success is measured for both parties 🤝 What their favorite partners do (or don't) – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

You have a million things to get done: plan tradeshows, make content, run campaigns, evaluate the CRM and a whole lot more. Alex Monroe, Project Manager at Gorilla 76, is here to provide you with strategies and tips to help your productivity. Listen now to save yourself time in the future.

In this 45-min session, the Industrial Marketing Live community peppers Hubspot Account Manager Charley Vlietstra with questions and the Gorilla team shares some helpful tips to maximize your CRM and Marketing Automation Platforms from increasing adoption to improving your data hygiene. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

Creating a stream of content is a difficult challenge for small marketing teams. On this episode Brendon talks with Aren Buresh, Gorilla 76 strategist, about how to make a pillar piece of content last longer. Listen to this episode to learn how to create content that can be repurposed and how actually to make that repurposed content. --- Every first and third Thursday of the month, the Gorilla 76 team hosts a live web show for marketers in manufacturing. Visit industrialmarketinglive.com to learn more and register.