Here’s the Gen Z daily routine:

Wake up and immediately tweet about your dream.
Work out by learning (or struggling to learn) TikTok dances.
Fall asleep to the sweet sound of a Twitch streamer’s maniacal clicking.

NAH, we’re just kidding. But we did bring on our resident Gen Z expert, Yane, to discuss the evolution of mainstream media, especially the rise of streaming culture and the mystifying success of bathwater-selling e-girls!

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BONUS: 2023 Ask Me Anything | Industrial Marketing Live