The Manufacturing Marketer
Gorilla 76
The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.
Episodes
Mentioned books
May 2, 2024 • 39min
Paid Search vs. Paid Social: How They Work Together
Today, we’re talking about paid search vs paid social, and how these two channels ultimately work best together. Aren's here to outline exactly what each channel is best for, and how using them in harmony with one another unlocks stronger opportunities.
Apr 25, 2024 • 40min
Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live
Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.
Apr 18, 2024 • 47min
Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen
This week, we’re thinking more about how to package your positioning effectively. In other words, we’re talking content. We want to figure out exactly what makes good content sing, and how you can use classic or more novel frameworks to make that happen.
Apr 11, 2024 • 49min
What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live
Today, we’re talking about what’s working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement.
Apr 4, 2024 • 46min
Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald
This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action. And we want to see what techniques science has to offer us. The goal here is to figure out exactly what kind of writing makes for a strong LP. Let’s get into it.
For more science-backed conversion tips (and TikToks!) from Allen, check out his LinkedIn: https://www.linkedin.com/in/allen-fennewald-b0256984/
Mar 28, 2024 • 45min
Landing Pages That Convert | Industrial Marketing Live
We’re talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to talk about it!
We’re joined by some G76 writers - Mary Tomlinson and Nihal Shetty.
Mar 21, 2024 • 51min
A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia
Justin Rowe and JD Garcia share a 6-month LinkedIn Ads blueprint, focusing on retargeting, tailored content, and gradual conversion tactics. They discuss building trust with industrial clients, content creation challenges, and strategies for positive ROI through LinkedIn ads. The discussion also includes insights on URL inclusion in social media posts, engagement options, and resource sharing for further interaction.
Mar 15, 2024 • 42min
BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec
We’re talking about how to reach the technical buyer, and we’ve got data. CJ Haight from GlobalSpec is here to unpack the 2024 State of Marketing to Engineers Report. Along with CJ, we’ve also asked former Gorilla (and former engineer), Matthew Wolfe, to weigh in on the conversation.
Mar 14, 2024 • 47min
LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live
Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency.
Mar 7, 2024 • 42min
Going Deep on Content Plans
Aren and Nihal tackle content plans: What goes into them and how make them into tight, effective road maps for delivering your messaging. We’ll dig into how we do content plans at Gorilla and what we think makes a good one strong.
